[Agency] Senior Content Creator

• Working Office: Hai Ba Trung, Sai Gon Ward, HCMC
• Working Time: 9.00 AM - 6.00 PM | Monday - Friday
• Please attach your Portfolio within application for our consideration.

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As a Senior Content Creator, you’ll be responsible for shaping content directions, crafting platform-native stories, and turning cultural signals into scroll-stopping content. If you understand how people behave on social, think in formats, and know how to make brands feel relevant — not forced — you’ll fit right in.

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_Roles & Responsibilities_

1. CONTENT IDEATION & STRATEGY:

• Develop strong creative concepts, content pillars, and storytelling angles tailored to each platform and brand tone.
• Proactively propose fresh social content ideas for always-on and campaign-based activities, grounded in audience behavior, platform logic, and brand objectives.
• Collaborate closely with Planning and Creative teams to translate insights into clear, actionable social content directions.

2. SOCIAL MEDIA CONTENT:

• Plan and execute social content calendar ensuring social content is engaging and optimized for each platform’s best practices, and consistent with the brand’s guidelines and campaign message.
• Develop content governance guidelines for tone, style, and voice of all content, and ensure they are followed.
• Work closely with the internal teams and 3rd parties on the development of social media strategies (Owned Channel and Social Outreach), tactics, and content plan.
• Work closely with Creative teams to ensure content ideas are executed with the right creative intent.
• Use analytics and insights to inform future content planning and improve engagement rates.
• Understand client feedback constructively and adjust content with flexibility and strategic clarity.

3. SOCIAL PERFORMANCE & OPTIMIZATION:

• Track content performance using analytics and social insights.
• Deliver, track and report social media performance on Paid – Owned – Earned & Social Out-reach channels to evaluate the performance of brands on social media and suggest solutions to improve the campaigns.
• Identify what works (and what doesn’t) and apply learnings to continuously improve engagement and effectiveness.

4. TREND & COMMUNITY AWARENESS:

• Stay ahead of social trends, memes, pop culture references, and digital behaviors. Identify opportunities to adapt, localize, or remix trends in a way that feels authentic to the brand.
• Go beyond trend-following by spotting opportunities to spark conversations or create distinctive social moments for brands.
• Initiate creation, conception, and presentation of community & advocacy strategy.
• Other responsibilities as assigned by Line Manager.

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_As an ideal candidate_

• Your creative style should be positive, insightful, and authentic.
• You understand social media as your daily life and have knowledge of how content performs differently on each, and measuring performance on social media and digital.
• You always know the trends on social media and know how to apply them to best suit each brand.
• Proven ability to think in formats, series, and social storytelling — not just single posts.
• You always understand that behind client’s feedback, there is always a reason, and we always have a way to make the best content.
• At least 4+ years of experience in Content Creation, Copywriting, and Social Media management (Facebook, YouTube, TikTok, Instagram, Threads...).
• Strong grasp of Vietnamese vocabulary and excellent writing skills with a clear sense of tone, voice, and cultural nuance.
• Comfortable working fast, juggling multiple content streams, and adapting to change.
• Must be effective at multitasking, time management, presentation skills, and strategic and innovative thinking.
• Embrace hard work and challenges, able to handle pressure well.
• Curious, culturally plugged-in, and always online (in the best way).

*A portfolio within application can help us understand more on your potentiality. Thank you*