[AGENCY] Associate Social & Content Manager

• Working Office: Hai Ba Trung, Sai Gon Ward, HCMC
• Working Time: 9.00 AM - 6.00 PM | Monday - Friday (full-time at office)
• Please attach your Portfolio within application for our consideration.

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_The Role & Responsibilities_

Every brand and campaign that comes to Social Lab at The Purpose Group presents a different challenge.

We don’t believe in simply amplifying a Big Idea through social, or finding ways to make a TVC “go viral”. We start with the questions that matter: What are people talking about on social? Who are the brand’s audiences? What are they saying within the broader social landscape? And how can a big idea be brought to life in a way that makes people want to listen, engage, and share? From the Big Idea and communication strategy to every angle, format, and line of copy, you know how to turn strategy into content with a distinctive point of view — content that gives people a reason to stop, care, and engage.

Social Lab is looking for an Associate Social & Content Manager with the social sense to catch these shifts, the content sense to turn them into engaging executions, and the performance mindset to understand what truly works. You will independently lead assigned projects and work closely with cross-functional teams to ensure high-quality, effective, and timely delivery.

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1. SOCIAL & CONTENT PLANNING

• Stay at the forefront of emerging trends, memes, pop culture, digital behaviors, industry developments, and social best practices; identify opportunities to translate relevant trends into impactful content and brand communications.
• Take ownership of content planning and execution, from developing content pillars and content calendars to overseeing day-to-day delivery across owned and social outreach channels.
• Develop content directions and specifications that are relevant to the brand, campaign objectives, target audiences, and individual social platforms.
• Ensure content is engaging, consistent with brand guidelines, campaign messages, and agreed tone of voice.
• Contribute to and maintain content governance guidelines covering tone, style, voice, and content quality across social channels.
• Work closely with Account, Creative, Planning, and external partners to translate campaign strategies and creative directions into effective social content and executions.
• Independently manage assigned content and social projects, proactively identifying issues, proposing solutions, and ensuring deliverables are completed to a high standard and within timelines.
• Understand client feedback and translate it into clear, actionable adjustments while maintaining content quality and strategic relevance.

2. SOCIAL MEDIA PERFORMANCE & ANALYSIS

• Plan and execute social media performance tracking, evaluation, and reporting across Paid, Owned, Earned, and Social Outreach channels, covering areas such as Content, Creative, Community, Competitor, and Campaign performance.
• Define appropriate measurement approaches and KPIs for assigned projects, consolidate relevant data, and turn findings into actionable learnings and recommendations.
• Brief and work with third parties such as media, social listening, social management platforms, community, and research partners to collect and process relevant data.
• Analyze social media trends, audience behaviors, campaign performance, and competitor activities to identify opportunities for improving brand and campaign effectiveness.
• Present key performance findings and recommendations to internal teams and clients when required.

3. COMMUNITY & ADVOCACY MANAGEMENT

• Develop and execute community and advocacy initiatives in line with campaign objectives and brand direction.
• Oversee day-to-day community conversations, including comments, inboxes, replies, and relevant social discussions, ensuring timely and appropriate responses.
• Monitor potential issues, identify communication risks, and proactively escalate concerns to relevant internal and external stakeholders in accordance with response protocols.
• Work with relevant teams and partners to ensure community and advocacy activities are executed consistently and effectively.

4. PROJECT OWNERSHIP & TEAM COLLABORATION

• Take ownership of assigned projects and act as the key Content & Social lead throughout the planning and execution process.
• Coordinate with internal teams and external partners to align scope, timeline, responsibilities, and deliverables.
• Provide clear direction and constructive feedback to team members and partners involved in assigned projects.
• Support Associate Director in developing broader social and content strategies, while independently leading execution and day-to-day management of assigned scopes.
• Share relevant social trends, content opportunities, campaign learnings, and performance insights with internal teams to strengthen overall work quality and effectiveness.
• Support junior team members by providing guidance, reviewing work, and sharing practical knowledge.

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_Candidate Profile_

We would like to hear from those who have:

• Experience in the same role in communication/advertising environment.
• At least 5 YOE in Content Creation, Copywriting and Social Media management (Facebook, TikTok, Instagram,...)
• Your creative style should be positive, insightful, and authentic.
• You understand social media as your daily life and have knowledge of measuring performance on social media and digital.
• Proven solid leadership skill.
• Creative thinking and regular idea generation.
• Strong grasp of Vietnamese vocabulary and Vietnamese writing skills.
• Must be effective at multitasking, time management, presentation skills, strategic and innovative thinking.
• Excellent planning, organizational, critical thinking, analytical, problem-solving, and communication skills.
• Operate with discipline ensuring timely deliverables.
• A keen eye on detail.
• Embrace changes and challenges, able to handle pressure well.
• Effectiveness of team collaboration.
• Proactively contribute solutions and ideas to clients' brief & request.