Chi tiết công việc [FREELANCE] Senior Social Media Executive tại The Purpose Group
__Roles & Responsibilities__
As a Senior Social Media Executive at Social Lab team, you will be responsible for the delivery of social performance tracking & reporting and solution to clients; and also handle ideation, development, and execution of comprehensive content strategies across a diverse portfolio of brands.
1. SOCIAL MEDIA MANAGEMENT:
- Run campaigns and promotions to encourage participation in social media initiatives.
- Work closely with clients and account teams on the development of social media programs and strategies.
2. SOCIAL MEDIA PERFORMANCE:
- Deliver all types of performance evaluations, tracking, and reports on campaign/ weekly/ monthly basic by channel: Paid-Owned-Earned channels, Social Out-reach channels; by type (Content, Creative, Community, Competitor, Campaign, etc.) to evaluate the performance of brands on social media and suggest solutions to improve the campaigns.
- Brief & work with 3rd parties (media, social listening, social management platform, community, research) to crawl and process all relevant data, consolidate reports, and give final learnings and recommendations from strategic communication POV.
- Research and analyze social media trends, ad revenue, and visitor data in campaign-by-campaign to improve the brand’s social media performance and the efficacy of their campaigns.
3. COMMUNITY & ADVOCACY MANAGEMENT:
- Initiate creation, conception, and presentation of community & advocacy strategy.
- Review the community’s conversation (comments, inbox, replies, and posts to the fanpage) in a quick and timely manner.
- Escalate possible issues or concerns to internal and external stakeholders based on our response protocol.
__Candidate Profile__
We would like to hear from those who have:
- At least 4 years of experience in planning and directly executing social campaigns (client or agency).
- Deep knowledge of social nature, social planning, and social media performance.
- Excellent grasp of social media metrics and best practices.
- Strong analytical, planning, organizational, problem-solving, and critical thinking skills.
- Good sense of social content and social trends.
- Operate with discipline ensuring timely deliverables.
- Ability to meet project KPI.
- High attention to detail, careful, hard-working.
- Effectiveness of team collaboration.
- Excellent verbal, written, and presentation skills.
