Chi tiết công việc [AGENCY] Senior Copywriter tại The Purpose Group
- Working Office: Hai Ba Trung, Sai Gon Ward, HCMC
- Working Time: 9.00 AM - 6.00 PM | Monday - Friday
We’re looking for a Senior Copywriter (open for Mid-level candidates potential to promote) who can own ideas from brief to execution — crafting sharp copy, strong concepts, and culturally relevant campaigns.
This role blends creativity and strategy, requiring someone who understands consumer insights, media trends, and campaign objectives. You’ll collaborate across teams, lead junior creatives, and help bring big ideas to life across social, digital, and IMC productions.
_Roles & Responsibilities_
- Take ownership of copy briefs and answer them to a very high standard of copywriting (script, campaign tagline, social content,…)
- Brainstorm ideas and concepts with internal teams and liaise with clients to interpret their briefs.
- Develop creative strategies that are forward-thinking and in line with current media trends.
- Demonstrate a clear understanding of campaign objectives and devise strategies to achieve them.
- Offer creative ideas and encourage others to share theirs.
- Manage multiple projects, with the ability to switch from one to the other seamlessly.
- Lead a Creative Team (Junior Copywriter and Designer) on appropriate projects.
- Demonstrate strong skills in managing diverse types of productions (Video, Events, Digital...).
- Collaborate with the Planning Team and Social Lab to bring big ideas to life.
_Candidate Profile_
We would like to hear from those who have:
- At least 3-4 years of working experience in the same role.
- Significant experience in professional, commercial projects related to many industries, especially FMCG.
- A persuasive and confident approach to creativity.
- Diverse copywriting: Craft compelling copy that resonates with diverse audiences across various categories.
- Strong conceptual thinking.
- Good at strategic thinking:
+ Develop and implement creative approaches aligned with campaign objectives;
+ Consumer insight generation.
- Production management skillset:
+ Oversee the end-to-end production process, ensuring timelines and quality standards are met;
+ Collaborate effectively with cross-functional teams to bring creative visions to life.
- Have excellent interpersonal and communication skills.
- Fluent in English.
- Effective team management capabilities.
- Keen attention to detail and timescales.
- Familiarity with creative processes and techniques.
_Benefits You Have_
- Competitive salary and compulsory schemes of social, and health insurance.
- Health care policy included PVI health insurance and annual medical examination.
- Company incentive trips and vacations.
- Specific career path and opportunities to learn different aspects of the business.
- Dynamic, creative, and open working environment.
