Brand Marketing Manager (FMCG)

Mô tả công việc

• Develop and implement bottom-up business plans and inventory forecasts to ensure alignment between brand objectives and market demand.
• Set sales targets, investment plans, and KPIs for each customer account; monitor performance and evaluate trade marketing effectiveness.
• Strategically allocate marketing funds across accounts and sectors; track spending and adjust plans based on performance and ROI.
• Align brand strategy with customer objectives to achieve mutually beneficial outcomes.
• Collaborate closely with the sales team to ensure excellent in-store execution and trade spend alignment.
• Monitor weekly inventory levels and coordinate timely solutions to avoid stock outs or overstocking.
• Create and manage monthly, quarterly, and annual KPIs and sales plans to meet company and customer goals.
• Prepare and deliver daily, weekly, and monthly sales performance reports.
• Carry out additional tasks as assigned by line managers or in coordination with suppliers.
• Develop, manage, and coach team members to enhance their skills, performance, and readiness for higher responsibilities within the team.

Yêu cầu công việc

• Bachelor’s degree in Business Administration, Marketing, Economics or related fields.
• At least 3–5 years of experience in Sales, Business Development or Account
• Management, 1 year in a leadership position.
• Teamwork, good communication.
• Strong understanding of FMCG or retail market dynamics
• Strong analytical thinking and ability to build business plans and forecasts.
• Good communication and negotiation skills.
• Ability to work cross-functionally with Sales, Marketing, and Supply Chain teams.
• Proficient in English, MS Office, especially Excel and PowerPoint.

Thông tin khác

• Working hours: 8:00 AM – 5:00 PM, Monday to Saturday morning
• Address: No. 39, Residential Area - 18A, Nguyen Huu Tho Street, Nha Be District, Ho Chi Minh City, Vietnam