Chi tiết công việc COPYWRITER (CONTENT & SOCIAL) tại MEKONG COMMUNICATIONS
Position Summary
The Junior Copywriter (Social Media Content Marketing) is responsible for writing engaging, platform-native copy that drives conversation, engagement, and brand affinity across social media channels. This role supports the content team in translating content plans and briefs into daily posts, captions, scripts, and community-facing copy.
As MKC expands its capabilities across IMC, creative, performance marketing, and e-commerce, the Junior Copywriter plays a key role in keeping brands' social presence fresh, timely, and consistent, while developing the writing craft and platform fluency needed to grow within the creative team.
Key Responsibilities
Social Content Writing
- Write captions, posts, scripts, and copy for social media platforms (Facebook, Instagram, TikTok, YouTube, LinkedIn, etc.).
- Adapt tone of voice and messaging to fit each platform's format, audience, and best practices.
- Write clear, catchy, and on-brand copy for organic and paid social content.
- Draft copy for stories, reels, short-form videos, carousels, and community posts.
Content Planning & Execution
- Support the development of monthly/weekly social content calendars.
- Research trends, hashtags, memes, and cultural moments relevant to client brands.
- Collaborate with Graphic Designers and Social Media Executives to align copy with visuals.
- Ensure timely delivery of content in line with posting schedules.
Brand Voice & Consistency
- Maintain consistent brand tone of voice across all social touchpoints.
- Proofread and edit copy for grammar, clarity, and brand alignment before publishing.
- Follow brand guidelines and content governance standards.
- Flag inconsistencies or gaps in messaging to senior team members.
Community & Engagement Support
- Draft responses and community management copy for comments, messages, and reviews when required.
- Support the writing of copy for social media contests, promotions, and campaigns.
- Assist in gathering content feedback and performance insights to refine future copy.
Collaboration & Learning
- Work closely with Senior Copywriters and Art Directors to learn brief interpretation and creative process.
- Participate in brainstorms and ideation sessions for social content and campaigns.
- Incorporate feedback from seniors and clients to continuously improve writing quality.
- Support ad hoc content and copywriting needs across the team.
Requirements
- Bachelor's degree in Communications, Journalism, Marketing, or related field.
- 0–2 years of copywriting or content writing experience, preferably in social media or digital marketing.
- Strong writing portfolio or samples demonstrating social-first content.
- Good understanding of social media platforms, formats, and trends.
- Strong command of language, grammar, and editing.
- Ability to work in a fast-paced, deadline-driven environment.
Core Competencies
- Social-First Writing
- Trend Awareness & Cultural Relevance
- Collaboration & Receptiveness to Feedback
- Attention to Detail
- Time Management
Preferred Qualifications
- Experience managing or contributing to brand social media accounts.
- Familiarity with content scheduling and social analytics tools.
- Basic understanding of paid social and performance content principles.
- Exposure to AI-powered content and copywriting tools.
- Interest in growing toward integrated or brand copywriting roles.
Benefits
- Competitive salary commensurate with experience.
- Professional working environment with career advancement opportunities.
- Annual leave and insurance benefits in accordance with Vietnamese labor law and company regulations.
- Exciting annual trips, company outings, team-building activities, monthly birthday celebrations, and other team events.
** We will contact you within 5-7 working days if your CV is suitable
