Chi tiết công việc Marketing Executive tại Lead The Change
Innolab Asia Group is a leading innovation consulting firm and cross-border accelerator shaping Vietnam’s next wave of growth. We design and deliver end-to-end innovation and market activation programs, working at the intersection of startups, corporates, governments, and global ecosystems to translate innovation into tangible economic outcomes.
Positioned at the crossroads of innovation, talent, and market expansion, InnoLab Asia bridges Vietnam with regional and global markets across ASEAN, Japan, Korea, Australia, and the Middle East enabling partnerships, pilot projects, and scalable growth.
InnoLab Asia Group operates as part of an integrated ecosystem alongside Lead The Change and InnoLab Legal, ensuring innovation is supported not only by ideas and technology, but also by talent and robust legal structures.
JOB DESCRIPTION
- Position: Marketing Executive
- Reporting to: Marketing Lead / Marketing Manager / COO
- Location: Ho Chi Minh City (Hybrid flexibility available)
- Employment type: Full-time
POSITION OVERVIEW:
As a Marketing Executive, your primary focus is on implementing strategic marketing initiatives to enhance brand visibility, drive engagement and revenue growth.
RESPONSIBILITIES:
1. Content Creation & Social Performance
- Develop ideas, create content, and produce communication materials (articles, images, short videos…).
- Manage and operate social media channels (Facebook, LinkedIn, Instagram, TikTok…) to enhance brand awareness and engagement.
2. Social Content & Community Engagement
- Manage and grow online communities (fanpages, Facebook groups, LinkedIn community, etc.).
- Create engaging content to increase interaction and strengthen brand image.
- Gather insights from the community and propose solutions to improve communication strategies.
3. Event Marketing
- Plan and execute marketing activities for events.
- Implement online and offline communication campaigns to promote programs and increase audience participation.
- Collaborate with the design, content, and operations teams to ensure consistent and effective communication.
- Monitor and report campaign performance and propose improvements.
4. General Marketing Tasks
- Support the implementation of long-term brand communication campaigns.
- Perform other marketing tasks as assigned by the manager.
CULTURE-FIT:
- Driven by growth, productivity, and long-term impact
- Passionate about InnoLab Asia Group's mission to empower innovation, entrepreneurship, and cross-border collaboration
- Integrity, ethics, and human-centric values are non-negotiables – giving back is part of who you are
- Strategic-minded, diligent action-taker, committed to learning and improving
- Comfortable with ambiguity and fast-paced startup environments
- A collaborative team player who’s highly accountable and committed to delivering extraordinary results
REQUIREMENTS:
- Minimum of 1-2 years of experience (full-time after university graduation) in marketing roles.
- Proven experience in strategic planning and project management for successful marketing campaigns.
- Experience in education or related industries is highly preferred.
- Strong analytical skills and the ability to interpret data to drive marketing strategies.
- Excellent written and verbal communication skills.
- Proficiency in digital marketing tools and platforms.
- Creative mindset with a strategic approach to marketing initiatives.
BENEFITS
- A mission-driven environment with real impact on startups and innovation in ASEAN, Japan, Korea, Australia, UAE
- Opportunity to work on international projects and collaborate with global partners
- Access to learning resources, mentoring, startup & innovation ecosystem
- Career path: potential to grow into a full-time role, such as: Marketing Lead, Marketing Manager
