Influencer Marketing Content – Beauty Brand

Position Overview

The Marketing Coordinator is responsible for coordinating KOL/KOC content campaigns, ensuring brand consistency, and optimizing short-form video performance across social media platforms such as TikTok, Instagram, FB, ect. This role requires the ability to manage high-volume content workflows and fast turnaround timelines in a performance-driven environment.

Key Responsibilities

1- Build up content plan and content execution on Tiktok

Write and refine scripts aligned with brand messaging, brand tone, and product demonstration requirements

Develop content ideas and short-form video concepts tailored to Gen Z audiences

Guide KOL/KOC content direction to ensure:

On-brief

On-brand

On-trend

Ensure content accurately communicates:

Proper product usage

Key USPs (coverage, finish, texture, shade range, etc.)

Campaign messaging

2- KOL & Influencer Management

Manage relationships with KOLs and influencers to ensure alignment on brand style, tone, and campaign direction.

3- Review and quality-check demo videos before publishing

Clearly interpret brand requirements and brief KOLs for necessary revisions

Build and maintain long-term relationships with KOLs

Manage ongoing communication, follow-ups, and performance evaluation of KOLs

Assess individual KOL effectiveness and propose continued collaboration or adjustments

Focus on:

Clear and high-quality visuals

Cohesive and engaging storytelling

4- Content Performance Tracking & Optimization

Ensure consistent content output volume, with a target of approximately 100–150++ videos per month across KOL/KOC collaborations

Adapt content to align with Vietnamese consumer insights

Ensure localized content maintains the integrity of the original brand spirit

Monitor and analyze content performance metrics, including:

Engagement rate

GMV rate

Evaluate video structure (hook – body – CTA)

Use performance data to optimize campaign effectiveness:

Content direction

Creator selection

5- Market & Trend Research:

Analyze market trends and competitor activities to build and optimize content plans; provide weekly and monthly performance reports with actionable insights

Proactively search for and evaluate trending videos on Social Media, especially TikTok

Propose innovative content strategies aligned with market dynamics

Qualifications

Experience

>2 years MKT Content experience on Social Media, e-com, especially Tiktok; or KOL Coordination experience

Proven background in beauty, cosmetics, or influencer marketing preferred, especially make-up line

Strong understanding of TikTok algorithm, audience behavior and short-form content

Experience working with KOL/KOC campaigns

Good to have: Experience working in agency environment

Skills

Good English communication

Strong short-form scriptwriting skills with trend awareness

Good aesthetic sense for makeup visuals

Ability to multitask and handle high-pressure environments with a strong sense of ownership and accountability

Proactive, adaptable, and able to quickly respond to dynamic market and campaign changes

Understanding of product color tones, texture, and finish

Basic performance analysis capability

Strong communication and KOL management skills

Ability to analyze performance metrics and translate insights into actionable improvements

Benefits

Competitive salary from VND 16,000,000++, based on experience

2-month probation, social insurance applied after probation

Working hours: Monday to Friday, 9:00 – 18:00

Working location: 10th Floor, Diamond Plaza, 34 Le Duan Street, Ben Nghe Ward, District 1, Ho Chi Minh City

Company-provided working laptop

2 free company products per month after probation

Dynamic, young, and professional working environment

Annual leave and others benefit (if have) according to Vietnamese labor law

Opportunities for professional training and skill development