Retail Business Development Manager

📢 About the brand:

Dr.Pong is a powerhouse beauty brand from Thailand, dominating as the #1 top-seller on major E-commerce platforms like Shopee and TikTok. Beyond its digital triumph, the brand boasts a massive offline footprint with over 40 brand-owned stores and widespread distribution across top retail chains like Watsons and 7-Eleven. In Vietnam, the Dr. Pong brand is exclusively managed and developed by LIT Commercial Joint Stock Company. To replicate this phenomenal omni-channel success, LIT is officially rolling out our physical retail network nationwide. We are seeking a visionary Retail Manager to pioneer our store operations from the ground up and lead this ambitious expansion journey.

📌 Job Purpose

As the first Retail BD Manager for Dr.Pong’s flagship store in Vietnam, you will be the key driver in transforming our successful 3-year online presence into a powerful physical retail footprint. We are looking for an "All-Rounder" leader who can work independently in a lean environment. You will single-handedly oversee the entire process from location scouting, contract negotiations, contractor management, and POS system implementation, to setting up store SOPs from scratch.

🎯 Key Responsibilities

1. Location Scouting & Site Acquisition

Scout, evaluate, and secure premium retail locations/malls for the first Flagship Store and future pipelines in Vietnam.

Analyze foot traffic, target demographics, and financial feasibility (Rental-to-Sales ratios) to ensure maximum profitability.

2. Lease Contract & Legal Management

Review, negotiate, and finalize commercial terms and lease agreements with landlords, mall management, or property owners to secure the best possible rates and conditions.

Oversee legal compliance regarding local retail regulations, retail licenses, and contract renewals.

3. Visual Merchandising (VM) & Corporate Identity (CI)

Oversee and implement all Visual Merchandising strategies to ensure the store aligns perfectly with Dr.Pong’s Corporate Identity (CI) standards.

Conduct regular audits on product displays, tester management, and in-store marketing materials to maintain a premium and clean look.

4. Project Management & Vendor Liaison

Coordinate with Interior Designers and external Contractors to manage the store fit-out, renovation, and construction phases.

Monitor project timelines, budgets, and construction quality to ensure the flagship store opens on schedule without compromising brand standards.

Troubleshoot on-site technical issues and obtain necessary retail/construction permits from local authorities.

5. Operations Setup & SOP Development

Design, develop, and implement comprehensive Standard Operating Procedures (SOPs) for daily store operations (e.g., opening/closing checklists, cash handling, customer service, and inventory control).

Ensure seamless operational readiness prior to the Grand Opening.

6. POS System & Retail Tech Setup

Lead the sourcing, setup, and deployment of the Point of Sale (POS) system, ensuring smooth integration with CRM, inventory management, and accounting systems.

Troubleshoot POS issues during the launch phase and train the frontline staff on using the retail system effectively.

💼 Job Requirements (Qualifications)

Experience: Minimum 3–5 years of experience in Retail Business Development, Store Expansion, or Project Management (Experience in Health & Beauty or Fast-Fashion retail is a huge plus).

Mindset: "All-Rounder" & Hands-on mindset. Ability to thrive in a lean startup environment, multi-task, and work independently without heavy corporate support.

Skills: Strong negotiation, project management, and relationship-building skills with local landlords, contractors, and retail tech vendors.

Technical Knowledge: Basic understanding of retail floor plans, lease contracts, and retail technology (POS systems).

Language: Fluent in Vietnamese and English (Professional working proficiency to communicate with regional headquarters).

Benefits

- Competitive salary and benefits, commensurate with capabilities, with annual salary review.

- An open, dynamic, and challenging working environment that enables you to maximize your potential.

- Other benefits in accordance with current labor laws.

Working Hours

Monday to Friday: 08:00 AM – 05:00 PM

Saturday: 08:00 AM – 05:00 PM (Remote Working)

Work Location

373–375 Nguyen Trong Tuyen Street, Tan Son Hoa Ward, Ho Chi Minh City, Vietnam.