Chi tiết công việc UA Specialist (App) tại CÔNG TY TNHH UPLIVE VN
Responsibilities:
- Manage user acquisition (UA) campaigns across major platforms, including Google, Facebook, TikTok, and other leading ad networks (e.g., Applovin, Mintegral, etc.).
- Strong experience in ASO (App Store Optimization) is a must to maximize organic installs and improve overall app visibility.Analyze performance data from: (1) Market trends and competitor analysis; (2) Key ad campaign metrics (CPI, CTR, IR, ROI/ROAS, installs); (3) A/B testing of creatives to optimize user engagement and campaign efficiency; (4) Revenue and product metrics to understand user behavior and refine acquisition strategies for successful market penetration.
- Collaborate closely with the Creative team to provide actionable UA insights that optimize app creatives and improve product marketability.
- Work with global ad networks and vendors to optimize campaigns, ensuring best practices are adhered to, and identify new platforms to expand user acquisition inventories.
- Manage and optimize UA budgets to maximize ROI, ensuring efficient and effective user acquisition strategies for both short-term gains and long-term app growth.
Qualifications:
- 1-2 years of experience in Performance Marketing (Google, Facebook, TikTok, or other ad networks) with proven success in mobile app user acquisition.
- Being familiar with using mobile marketing attribution tool (e.g. Appsflyer or Adjust)
- In-app marketing experience for driving deeper conversions
- Data analysis, Strategic & Tactical planning, Problem solving
- Ability to multitask and manage deadlines in a cross-functional team,
- Stakeholder management
- A self-driven individual who takes full ownership and consistently delivers results
- A continuous learner, eager to stay ahead of mobile market trends and apply new insights to drive product success.
- Good communication (English writing and speaking skills)
- Possess a creative mindset and an instinct for identifying trends.
- Customer-oriented, Innovative, and emotional intelligence
- Resilient and adaptable to changes and uncertainties
WILL BE A PLUS
- A passion for mobile apps and an understanding of app user behavior.
- Prior experience in mobile app industry
- Being comfortable with data and turning multiple sources of data into insights
- Entrepreneurial spirit: comfortable with uncertainties and changes in a fast-paced environment
- Fanatic learner: proactive learning and sharing knowledge
What we offer
- Competitive salary, 100% salary during probation
- Performance bonus with 30% of company profit shared with no cap
- Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check
- Minimum 12 days paid annual leave + 10 days paid sick leave.
- 12 days working from home per year
- Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development
- Free daily lunch with 10+ menu options.
- Free daily F&B: Snacks, juice, beverage, tea-time
- Monthly/Bi-monthly team activity allowance
- Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan
- Sponsored sports activities: badminton, soccer, ...
- Sponsored overseas conferences and industry events for all levels.
- Modern equipments/AI tool provided.
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