Chi tiết công việc Mobile App Marketing Specialist tại SotaTek
Intro: Sotalabs, part of the Sota Holdings Group, builds cutting-edge AI & blockchain applications for global markets. Our team of first-principle thinkers creates products that solve real customer problems and deliver exceptional value.
What makes us different:
- We challenge conventional thinking with first-principles approaches
- We obsess over customer needs rather than competitor tactics
- We make decisions with long-term vision
- We empower our team to take ownership and drive initiatives
- We maintain a high-performance culture where results matter
Position: Mobile App Marketing Executive
We're seeking a talented Product (App & Web) Marketing Executive to drive explosive user acquisition for our AI products. In this role, you'll have a significant impact on our global growth strategy and be measured by tangible results.
Job Responsibilities:
- Proactively drive user acquisition for products across all channels
- Plan and execute ASO and SEO strategies for the AI App & Web product
- Conduct research, optimize keywords, and use tools and methods to improve search rankings and optimize store listings on the App Store & Play Store to increase conversion rates
- Manage creatives and run ads on platforms such as Apple Search, Google Ads, Facebook Ads, TikTok Ads, etc.
- Coordinate with other departments to optimize product development plans and ASO strategies
- Use analytics tracking tools (Google Analytics, Firebase, AppTweak, etc.) to analyze the market and track app store rankings
- Monitor, synthesize, and evaluate work results, and propose improvements
Requirements:
- Experience at least 2 year in Marketing, and user acquisition with products on the iOS/Android platform
- Understanding of ASO mobile apps
- Proficiency in ASO support tools, running ads such as Apple Search, Google Ads, and Facebook Ads, Tiktok Ads...
- Research and market analysis skills using specialized tools for the mobile app industry.
- Knowledge of English is an advantage
- Independent/teamwork mindset.
- Honest, proactive, and responsible in work attitude.
COMPENSATION & BENEFITS:
🎯Flexible working regime and health care:
- Flexible timekeeping (from 8:00 - 9:00 to 17:30 - 18:30)
- Minimum 14 paid leaves per annum for all employees after probation
- 01-day remote work per month
- A flexitime allowance of 90-180 minutes per month for employees
- 01 hour paid leave per day for women having children under 12 months
- Social insurance, health insurance, unemployment insurance and Bao Viet care insurance
🎯Transparent and fair benefits:
- Saturday & Sunday OFF, Overtime pay is 150%, 200%, 300% as per labor law;
- Work performance review 2 times/ year (in April and October)
- 13th-month salary
- Bonus Policy: Public holidays (2/9, 30/4, 1/5, 1/1,...); Personal Performances; Excellent Team; Performance bonus in Token of the project;..
- Men’s Day, Women’s Day, Children’s Day, Mid-Autumn Festival and other benefits under the provisions of the company
🎯Dynamic environment and open culture:
- Year-end party, sports day, yearly company trip and quarterly team building,...with a generous budget
- Socialize with colleagues through monthly Happy Hour
- Monthly allowance when joining clubs: Soccer, Swimming, Yoga, Music,...
- Nice & modern working space with young, dynamic & friendly colleagues and free coffee, tea, drinks,...
- Flat, open and sharing culture with friendly management team; outsourcing company with product mindset
🎯Strong learning culture:
- Free training courses for technical and soft skills (presentation skills, communication skills, foreign language courses,...)
- Account to log in to our online learning system, which contains thousands of valuable lectures (LMS)
- Participate in workshops, seminars, tech talk,... with sharing from experts inside and outside the company
- Working opportunities with technical gurus who built and operated world-class applications with millions of users.
