Chi tiết công việc [AGENCY] KOL Influencer Partnership - Senior Executive tại The Purpose Group
_Roles & Responsibilities_
The Senior Partnership Executive is responsible for exploring and implementing the company’s influencer/KOL/KOC-related scope of work across digital and social media channels (Facebook, Instagram, YouTube, Tiktok, Zalo, etc.).
Own the Outreach Layer, turn ideas into real performance through creators, communities, platforms and content partnerships.
Not just booking. You are responsible for who speaks, where, when and how ideas scale into impact.
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1. Outreach Strategy
● Build creator/KOL/community strategy per campaign
● Translate social insights & creative ideas into execution plans
● Define roles, content direction, and expected performance
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2. Creator & Community Management
● Source, negotiate and manage KOLs/creators
● Build long-term creator & community ecosystem
● Ensure fit, cost efficiency and performance
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3. Execution & Content Control
● Develop seeding & rollout plans
● Brief and supervise creator content
● Ensure quality, consistency
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4. Performance & Optimization
● Track KPIs (reach, engagement, conversion…)
● Optimize campaigns in real time
● Deliver reports & actionable learnings
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5. Partnerships & Sponsorship
● Develop content/platform partnerships
● Support sponsorship deals & integrations
● Co-create scalable content/IP formats
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6. Financial & Operations
● Manage outreach budget & cost efficiency
● Handle contracts, payments, liquidation
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_Candidate Profile_
We would like to hear from those who have:
● 3+ years of experience in influencer management and social media.
● Be able to work with both data and creativity.
● Have good communication skills with internal and external stakeholders.
● Being savvy with current trends. Comprehensive understanding of the landscape and new developments in new media, tech, and the entertainment industry.
● Having an existing network with KOLs and having KOLs within the direct circle of friends is advantageous.
● Operating with discipline, ensuring timely deliverables.
● Having close attention to detail, careful, hard-working.
● Having effectiveness in team collaboration.
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_Benefits You Have_
- Competitive salary and compulsory schemes of social, and health insurance.
- Health care policy included PVI health insurance and annual medical examination.
- Company incentive trips and vacations.
- Specific career path and opportunities to learn different aspects of the business.
- Dynamic, creative, and open working environment.
