Marketing Manager

Mô tả công việc

1. Market research and brand definition

• Manage the Digital Marketing team to identify market segments and conduct market research to identify the needs of the targeted customers in the market

• Develop marketing strategies (channels identification, resource allocation, target selection, messaging) and prepare annual and quarterly content calendar with the objective of brand awareness

• Consult all customers facing functions to understand the selling points of the brand

• Conduct a competitors’ analysis to identify the strengths and key differentiators of the brand

• Define brand positioning and create / leverage brand message, key selling points and brand guidelines

• Monitor market trends, identify new opportunities and adjust the brand positioning accordingly

2. Lead acquisition

• Manage the Digital Marketing team to identify market segments and conduct market research to identify the needs of the targeted customers in the market

• Planning prepare quarterly and monthly ads calendar to achieve the objective of lead acquisition

• Oversee the preparation of the marketing content required to deliver the marketing strategies on time for both offline and online

• Oversee the execution of the marketing offline strategies, online and offline, and closely monitor the outcomes

• Maintain effective communication with the customer-facing teams (Telemarketing, Sales, Direct Sales Force, Service and Event Teams) to ensure the effectiveness of the marketing strategies and adjust as required to attain the set objectives

• Prepare, monitor, and manage the marketing budget

3. Sales Support

• Conceptualize, plan, and implement the monthly promotion plan with the commercial team

• Prepare and provide the marketing materials required by the commercial team

• Manage the marketing material inventory in collaboration with Finance

4. Brand and marketing effectiveness

• Determine all required brand and marketing assets for the organization, online and offline, including in-center signage, website, social media platforms, …

• Ensure that all marketing assets of the brand are in line with the brand guidelines and maintained appropriately

• Always look for innovative tools and procedures to improve the brand awareness and marketing effectiveness

5. Team management

• Recruit, train and manage the performance of the marketing team members

• Provide direction, guidance, and leadership to the Marketing department to deliver the expected outcomes from the function

• Set, monitor, and report on the departments’ objectives to the management team

Yêu cầu ứng viên

• More than 6 years of experience in the Marketing industry, including experience in the education sector, with 3 years in a Management role.

• Experience at setting strategic goals, and at conceptualizing and executing high quality branding and marketing strategies

• Leadership skills including motivating employees to perform well and task delegation for team members

• Creative and resourceful in developing ideas to create effective marketing strategies

• Great communicator and good interpersonal skills

• Stellar writing skills in Vietnamese and Englis

• Ability to make sensible decisions in a fast-paced environment

• Ability to work under pressure and comply to tight schedules

• Good working attitude

• Knowledge in Education industry is a plus

• Bachelor’s Degree Marketing related Diploma/Degree (Preferable)

• Working time: Mon - Fri: 8:30 - 17:30, Sat: 8:30 - 11:30

Quyền lợi ứng viên

• Ứng viên trúng tuyển sẽ được hưởng mức thu nhập ưu đãi, được đào tạo theo quy trình chuyên nghiệp
• Làm việc trong môi trường năng động, chuyên nghiệp có nhiều cơ hội thăng tiến và giao tiếp Tiếng Anh
• Cung cấp latop, trang thiết bị đầy đủ để phục vụ công việc
• Được hưởng BHXH, BHYT, BHTN do công ty chi trả toàn bộ
• Được hưởng các chính sách phúc lợi/trợ cấp theo quy định của công ty:
• Tiền thưởng tháng 13
• Trợ cấp tiền cơm trưa, trang phục hàng tháng
• Du lịch hàng năm
• Khám sức khoẻ định kỳ
• Quà các dịp lễ tết