Chi tiết công việc STRATEGIC PLANNER (IMC SPECIALIZATION) tại MEKONG COMMUNICATIONS
Position Summary
The IMC Planner is responsible for developing insight-driven brand and communication strategies that help clients achieve business growth. This role bridges consumer understanding, brand strategy, creative development, and integrated campaign planning to deliver impactful communication solutions.
As MKC expands its capabilities across IMC, creative, performance marketing, and e-commerce, the IMC Planner plays a key role in shaping integrated solutions, supporting business development efforts, and ensuring strategic excellence across client engagements.
Key Responsibilities
Consumer & Market Intelligence
- Lead or conduct consumer, category, competitor, and cultural research.
- Generate actionable insights from qualitative and quantitative data and desk research synthesis.
- Identify emerging trends, behaviors, and opportunities relevant to client businesses.
- Translate research findings into strategic implications and recommendations.
Brand & Communication Strategy
- Develop brand positioning, communication platforms, and messaging frameworks.
- Define target audience segments and customer understanding.
- Build communication strategies aligned with client business objectives.
- Ensure brand consistency and strategic alignment across channels.
Campaign Planning
- Lead integrated campaign strategy development.
- Define campaign objectives, communication tasks, audience journeys, and channel roles.
- Collaborate with creative, media, performance, and e-commerce teams to develop cohesive solutions.
- Develop strategic rationale supporting campaign recommendations.
Creative Development
- Prepare clear and inspiring creative briefs.
- Partner with creative teams throughout ideation and development.
- Evaluate creative outputs against strategic objectives and communication goals.
- Provide strategic guidance to strengthen campaign effectiveness.
Client Leadership
- Present strategic recommendations and campaign plans to clients.
- Facilitate strategic discussions and workshops when required.
- Build trusted advisor relationships with client stakeholders.
- Respond proactively to client business challenges and opportunities.
New Business & Agency Growth
- Contribute to proposal development and pitch strategies.
- Support agency business development initiatives.
- Participate in strategic thinking for new service offerings and growth opportunities.
- Contribute thought leadership perspectives within the agency.
Measurement & Effectiveness
- Define success metrics and measurement frameworks.
- Assess campaign effectiveness and identify optimization opportunities.
- Develop post-campaign learning and strategic recommendations.
- Promote a culture of effectiveness and continuous improvement.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or related field.
- 3–7 years of experience in strategic planning, brand planning, communications planning, or related agency roles.
- Strong understanding of consumer behavior, branding, and integrated marketing communications.
- Experience developing communication strategies and creative briefs.
- Strong presentation and storytelling capabilities.
- Experience working directly with clients.
Core Competencies
- Strategic Thinking
- Research & Insight Generation
- Presentation & Storytelling
- Creative Judgment
- Commercial Acumen
Preferred Qualifications
- Experience in integrated marketing agencies.
- Understanding of digital media and performance marketing principles.
- Familiarity with AI-powered research and planning tools.
- Experience participating in successful agency pitches.
Benefits
- Competitive salary commensurate with experience.
- Professional working environment with career advancement opportunities.
- Annual leave and insurance benefits in accordance with Vietnamese labor law and company regulations.
- Exciting annual trips, company outings, team-building activities, monthly birthday celebrations, and other team events.
** We will contact you within 5-7 working days if your CV is suitable
