Digital Marketing Specialist (Vitoria School)

KEY RESPONSIBILITIES

• Plan, execute, and optimise paid and organic campaigns across Facebook, Google Ads (Search,

GDN, YouTube), and LinkedIn, ensuring performance aligns with enrolment and brand objectives.

• Monitor campaign metrics continuously and apply data-driven optimisation strategies to improve

reach, engagement, and conversion rates.

• Contribute to the development of media plans and campaign proposals in collaboration with the Brand

Marketing Manager.

• Use GA4 and relevant analytics tools to track user behaviour, extract performance insights, and

produce clear campaign reports with actionable recommendations.

• Write creative briefs and collaborate closely with the design team to develop on-brand creative assets

across digital channels.

• Support content planning and scheduling across social media platforms in alignment with the school's

communications calendar.

• Manage and maintain the school's website content via WordPress, ensuring accuracy, freshness, and

brand consistency.

• Support marketing automation workflows including lead nurturing, audience segmentation, and

campaign triggers via HubSpot or equivalent platforms.

• Apply AI-assisted tools to enhance content production, campaign ideation, audience insights, and

performance forecasting.

JOB REQUIREMENTS

• Bachelor's degree in Marketing, Business, Communications, or a related field.

• Minimum 2 years of hands-on experience in digital marketing, with a focus on paid social and search

campaigns.

• Proficient in Facebook Ads Manager, Google Ads (MCC), and Google Analytics 4.

• Solid understanding of SEO principles, email marketing, and social media best practices.

• Familiarity with marketing automation platforms - HubSpot experience is preferred.

• Working knowledge of AI productivity tools (ChatGPT, Gemini, or equivalent) and their application in

marketing workflows.

• Experience with WordPress for content management; basic HTML knowledge is an advantage.

• Proficiency in Adobe Photoshop and/or Illustrator is an advantage.

• Strong attention to detail with the ability to manage multiple campaigns and priorities simultaneously.

• Good English communication skills, both written and verbal.

• Organised, proactive, and comfortable working in a fast-paced, multi-campus environment.

TECHNICAL SKILLS

• Facebook Ads Manager and Google Ads (Search, Display, YouTube)

• Google Analytics 4 (GA4)

• HubSpot (CRM, automation, lead management)

• Marketing automation and workflow tools (e.g. Zapier, Make, or equivalent)

• AI content and productivity tools (e.g. ChatGPT, Gemini, Canva AI)

• Data visualisation and reporting tools (e.g. Looker Studio, Power BI) - preferred

• WordPress CMS

• MS Office and standard marketing tools (email platforms, scheduling tools)

• Adobe Creative Suite (Photoshop, Illustrator) - preferred