Chi tiết công việc Senior Marketing Executive tại ODM Group
The ODM Group is a leading promotional products and manufacturing agency with teams in Vietnam and China, trusted by global clients for creative product development, responsible sourcing, and end-to-end production management. Our mission is to deliver innovative solutions with a strong focus on sustainability, quality, and client service.
ROLE OVERVIEW
The Senior Marketing Associate will execute marketing strategies to strengthen brand awareness, generate leads, and drive business growth. This role involves close collaboration with design and sales teams, while taking ownership of digital marketing, SEO, content, and event initiatives. The ideal candidate is proactive, analytical, and creative, with a proven track record in digital marketing.
KEY RESPONSIBILITIES
Content & SEO Marketing
- Write and coordinate SEO-driven blog content for ODM websites
- Develop product-focused articles, case studies, and campaign content
- Support storytelling around new product launches and innovations
- Work with designers to create supporting visuals and marketing assets
- Help improve website content and user engagement
Email Marketing
- Plan and execute email marketing campaigns using CRM/email platforms
- Build newsletters, product updates, and outbound marketing campaigns
- Monitor open rates, CTRs, and campaign performance
- Help segment audiences and improve lead nurturing workflows
Product Launch & Campaign Support
- Support launch campaigns for new ODM products and innovations
- Create product positioning and messaging
- Coordinate launch timelines with sales and product teams
- Help create presentation materials and promotional content
LinkedIn & Digital Marketing
- Support company LinkedIn content and brand positioning
- Help create professional B2B marketing content for international audiences
- Assist with campaign planning and marketing calendars
Marketing Operations
- Coordinate with sales teams on lead generation activities
- Track marketing performance and reporting metrics
- Maintain consistency across ODM branding and messaging
- Support marketing organization and project coordination
QUALIFICATIONS
- Minimum 5 years'experience in marketing, content, communications, or digital marketing
- Experience in International marketing campaigns is a plus
- Excellent written and spoken English is essential
- Strong writing, storytelling, and communication ability
- Strong interest and capability in using AI creatively within marketing workflows
- Experience with email marketing platforms and campaign execution
- Understanding of SEO and content marketing principles
- Experience writing B2B or professional marketing content preferred
- Organized, proactive, and able to manage multiple projects
- Comfortable working in a fast-paced international environment
- Strong understanding of AI tools
- Experience with LinkedIn marketing
- Experience in product marketing, agency, manufacturing, or promotional products
- Familiarity with Canva, Adobe Creative Suite, or Figma
- Experience with CRM or marketing automation tools
- Strong in analytics and campaign reporting
OUR BENEFITS
Paid Leave
- 12 days Annual Leave + 3 days paid Sick Leave + Christmas holidays.
- 13th Salary + Additional performance - based incentives.
Training
- Professional development opportunities (training, mentorship)
Team Activities
- Annual team-building trips and company events
- Fun, collaborative, and supportive team environment
Others
- Opportunity to work with international brands and creative projects
- Exposure to product innovation and global manufacturing
- Opportunity to help shape ODM’s AI-driven marketing direction
- Career growth within a growing international business
