Responsible for planning, development and implementation of the Company’s marketing strategies, marketing communications, and public relations activities, both external and internal. Oversees development and implementation of support materials and services in the area of marketing, communications and public relations. Directs the efforts of the marketing, communications and public relations missions and coordinates at the strategic and tactical levels with product and sales teams of the Company and its strategic partners.
- Assume overall responsibility for developing the annual marketing plan for the organization; for strategic market planning, field force activities, and control of the marketing budget.
- Prepare new product marketing plans for product introductions in cooperation with the management team.
- Organize and direct marketing strategy meetings on a regular basis. Communicate with the product team to learn latest product directions or features, with the sales team to learn latest business progress, and transform the knowledge into marketing materials.
- Deliver feedback from the market or prospective customers to relevant teams internally to improve sales engagement or product roadmap.
- Organize marketing events or trade shows for the company.
- Coordinate media interest and ensure regular contact with target media and appropriate response to media requests.
- Conducts relevant market research and coordinate and oversee this activity. Monitor trends.
- Develop ongoing liaison with key opinion leaders or partnering companies to ensure that significant developments in the field are identified and monitored.
- Participate on relevant industry committees ensuring that the company has a high level of professional standing.
- Assist the sales team in establishing pricing policies.
- At least five years of experience in marketing, communications, and public relations planning and execution.
- At least five years of experience in the telecom industry. Understanding of RF, cell planning, radio network optimization, OSS, or related products is a plus. (因工作須要較深的無線通訊的理解才能撰文,必須有無線通訊產業的經驗。)
- Highly proficient in spoken and written English.(因溝通對象全為外國客戶,英語讀寫須接近母語程度,且能寫作優美英文,否則無法適任。)
- Understanding of big data analytics and mobile advertising is a plus.
- Independent, business-oriented, self-motivated, and well organized with an analytical mind; open to continuous change and varying degrees of responsibility.