Job Requirements
Job benefits
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Free food & beverages
Avoid wasting time and energy to buy food at the restaurant or hawker center by yourself. We'll provide the best food for you and your team. Make better use of your valuable time to rest, bond, and do other things that matter to you.
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Medical insurance
To ensure your health and wellbeing, you have various medical plans to choose from depending on your situation and unique needs. From partial up to full medical coverage, we got you covered.
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Professional Development
Every employee is an invaluable asset to any team; that's why we want to help you grow. Level up your skills and expertise through our professional co-development programs with notable organizations. We will cover the cost.
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Skills
Job description for User Acquisition Specialist at FireGroup Technology
- Plan and execute the paid ads channels including Facebook Ads, Google Ads, Shopify Appstore Ads (similar to Google SEM) as main channels to drive growth and revenue.
- Measure and report the performance of paid & organic campaigns, and assess against goals (KPIs).
- Manage paid, owned, earned channels to deliver communication goals as well as acquire, convert and retain users.
- Brainstorm with Content Marketers on ad text, email copy, landing page text, social posts etc.
- Brainstorm with the Designer on creating banner and video ads to meet communication goals.
- Collaborate with internal teams to create landing pages and optimize the user experience.
- Analyze segmentation based on customer behavior & interaction on CRM/CDP tools to create relevant and impactful messaging.
- Plan, execute and measure experiments and conversion tests.
- Research and implement existing and new user acquisition and retention methods to drive user and revenue growth.
- Identify trends and audience insights, optimize spend and performance based on the insights.
- 1-2 years of experience in planning, executing and optimizing digital marketing campaigns.
- Good at English to understand and review the content
- Familiar with tools like Google Ads, Facebook Ads, Google Analytics and email marketing.
- Proficiency in analytical insights and reporting.
- Problem solving skill
- Creative thinkers willing to test big ideas and apply learnings to future campaigns.
- Having knowledge of SEO is a plus
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