Job description for UA Marketing Lead (Open for Hanoi Candidates) at CÔNG TY TNHH UPLIVE VN
Responsibilities:
- Own and execute UA strategy across the company with different products, managing large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs, and more
- Lead, mentor, and grow a team of UA specialists (team size <10), ensuring executional excellence and hitting performance goals
- Optimize acquisition performance through analysis of KPIs like CPI, ROAS, act date, and cohort-level metrics at the network, campaign, and geo level
- Build and maintain strong relationships with strategic partners and ad networks
- Continuously assess and improve UA workflows, tools, and processes for efficiency and scale
- Collaborate closely with Product, Monetization, Creative, and Data teams to drive growth
- Stay ahead of trends by conducting market research and competitive analysis
Qualifications:
- 4+ years of hands-on UA experience in mobile gaming or apps
- 2+ years of experience managing people and teams
- Strong preference for candidates with experience in Hybrid Casual or IAP-driven UA
- Highly analytical and comfortable with UA data tools; able to turn insights into action
- Deep knowledge of the mobile growth stack: MMPs, mediation, analytics, SDK ad networks, DSPs, etc.
- Self-driven, goal-oriented, and capable of managing complex projects in a fast-moving environment
- Passion for music and gaming is a big plus
- Fluent English communication is a must
TO COMPLEMENT OUR TEAM, YOU SHOULD BE
- A mobile game fanatic. You are on top of the latest games, trends, and what’s happening in live events
- Solution-oriented, self-motivated and have the attitude to get things done
- Comfortable with uncertainties and changes in a fast-paced environment
- Curious, proactive learning and knowledge-hungry learner
What we offer
- Competitive salary, 100% salary during probation
- Performance bonus with 30% of company profit shared with no cap
- Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check
- Minimum 12 days paid annual leave + 10 days paid sick leave.
- 12 days working from home per year
- Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development
- Free daily lunch with 10+ menu options.
- Free daily F&B: Snacks, juice, beverage, tea-time
- Monthly/Bi-monthly team activity allowance
- Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan
- Sponsored sports activities: badminton, soccer, ...
- Sponsored overseas conferences and industry events for all levels.
- Modern equipments/AI tool provided.
Relocation Support
This position is based in our Ho Chi Minh City office — but don't let that stop you from applying. If you're the right person for this role, we'd love to make the move work for you. Relocation support is available, and we'll work out the details together during the offer stage.
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