Job description for Strategic Planner at HEPMIL Vietnam
About Hepmil
Hepmil is a regional influencer marketing and creative agency under Hepmil Media Group, connecting brands with top creators across Southeast Asia including Vietnam, Singapore, Indonesia, and the Philippines.
As a social-first creative agency, HCN specializes in developing integrated marketing communication (IMC) campaigns that combine creator storytelling, social media strategy, and performance-driven content to help brands engage modern audiences effectively.
We deliver content-driven campaigns across platforms like TikTok, Facebook, Instagram, and YouTube, helping brands drive both awareness and performance through authentic creator collaborations, creative ideation, and culturally relevant digital experiences.
Responsibilities
- Conduct market research and analyze consumer insights, digital trends, and audience behavior to identify opportunities for brand and campaign growth
- Develop integrated communication and campaign strategies across digital, social, influencer, and content platforms
- Support the development of IMC plans, campaign narratives, and creative directions aligned with brand objectives and target audiences
- Collaborate closely with Account Management, Creative, Content, and Creator teams to develop strategic proposals and campaign ideas
- Translate business objectives into actionable strategic briefs, communication frameworks, and campaign recommendations
- Participate in brainstorming sessions and contribute to creative concepts, content pillars, and storytelling approaches
- Ensure alignment of communication strategies across multiple channels and touchpoints
- Stay updated on industry trends, consumer behavior, social media, influencer marketing, and emerging digital platforms
Qualifications
- 2–4 years of experience in strategic planning, digital marketing, social media, creative agency, or related fields
- Strong understanding of branding, communication strategy, and integrated marketing campaigns (IMC)
- Familiarity with social media platforms, influencer marketing, and digital content ecosystems
- Ability to conduct both quantitative and qualitative research and translate insights into actionable strategies
- Strong presentation, communication, and storytelling skills
- Ability to manage multiple projects and work collaboratively in a fast-paced agency environment
- Creative thinking with strong attention to detail and problem-solving abilities
- Experience working with creative, content, or influencer campaigns is a plus
Benefits
- Flexible working hours: 09h00 - 18h00; Work from home on Friday
- 100% salary from the probation.
- Full Insurance after probation
- 21 days annual leave, 14 days sick leave, 60 days hospitalization leave.
- Laptop is provided
- 13th salary, Labor-union bonus/gift on holiday/tet,...
- Teambonding meals, teambuilding trips, annual health check.
