Job description for STRATEGIC PLANNER & COPYWRITER at Công Ty Tnhh On Digitals
Location: 75 Ho Hao Hon, Cau Ong Lanh Ward, HCMC
Working Hours: 09:00 – 18:00, Monday – Friday
Company size: <20 employees
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KEY RESPONSIBILITIES
1. Strategic Development
- Critically analyze and reframe briefs through the lens of brand growth and business impact.
- Identify the core business challenge behind each brief and translate it into a focused communication problem to solve.
- Synthesize market trends, category dynamics, cultural signals, competitive landscape, and consumer behavior into meaningful insights.
- Transform research findings into strategic opportunities that unlock strong creative and communication ideas.
- Build strategic models across brand positioning, communication strategy, IMC planning, and social/digital campaign planning.
- Define messaging frameworks, audience direction, communication territories, and touchpoint strategies across the customer journey.
2. Creative Collaboration & Copy Development
- Develop big ideas, campaign concepts, communication narratives, and strategic directions aligned with campaign objectives.
- Write and develop high-quality content in both Vietnamese and English across a wide range of formats, including campaign messaging, social content, website copy, digital campaign content, branded content, video scripts, taglines, slogans, key messages, and value propositions.
- Build content strategies aligned with brand positioning and marketing objectives.
- Ensure verbal expression is aligned with strategy, tone of voice, creative direction, and platform requirements.
- Work closely with Account, Multimedia, SEO, and other relevant teams to ensure verbal and visual elements are cohesive.
- Contribute to the development of content frameworks, IMC frameworks, and implementation directions for cross-functional teams such as PR, Social, and Media.
3. Campaign Effectiveness & Optimization
- Establish KPIs and measurement frameworks based on both brand metrics and communication metrics where relevant.
- Monitor campaign and content performance throughout the campaign lifecycle.
- Analyze results and provide timely strategic and content recommendations to improve effectiveness.
- Participate in pre-test, post-test, and related research or evaluation activities when required.
4. Quality Assurance
- Ensure copy, layout, and creative execution support one another and remain aligned with the approved strategic direction.
- Track progress and coordinate priorities with relevant internal teams to maintain quality and consistency throughout production and campaign delivery.
- Support the maintenance and improvement of internal content and strategic standards.
5. New Business & Other Responsibilities
- Collaborate in developing idea proposals and campaign proposals for potential clients when needed.
- Stay updated on marketing and communication trends, product developments, consumer behavior, category movements, emerging technologies, and local culture to ensure ideas remain relevant, effective, and innovative.
- Perform other duties or projects related to strategy, content, and creative development as assigned.
JOB REQUIREMENTS
- Minimum of 5 years of experience in Strategic Planning, Copywriting, Communication Planning, Brand Planning, or related roles, preferably in advertising, communication, creative, or digital agencies.
- Strong understanding of marketing strategy, brand strategy, communication strategy, and integrated campaign development.
- Excellent writing, storytelling, and presentation skills in both Vietnamese.
- Strong sense of ownership, accountability, adaptability, and solution-oriented thinking.
- Ability to analyze content and campaign performance and provide optimization recommendations.
- Able to work effectively with internal teams and handle execution with consistency and professionalism.
SUCCESS METRICS / KPI REFERENCE
- Ability to support measurable improvements in campaign effectiveness and/or brand performance.
- Contribution to strong and scalable strategic and creative idea platforms.
- High quality and consistency of strategic and verbal output.
- 100% on-time delivery for communication, planning, requests, publishing, and reporting tasks.
- Strong performance across content/campaign KPIs where relevant.
- Timely and professional handling of publishing and audience response across social channels.
BENEFITS
- Competitive income, negotiable based on capability (with on-time salary payment guaranteed).
- Salary range: 19 – 24 million VND gross.
- 13th-month salary bonus and salary review twice a year based on performance. Other benefits include birthday, New Year, and other holiday benefits.
- Social insurance contribution based on full actual salary.
- 12 annual leave days plus public holidays in accordance with labor law.
- Annual health check-up provided.
- Friday Happy Hour – a relaxing space to unwind and connect with teammates, plus bonuses and gifts for holidays, Tet, and birthdays. A dynamic and professional agency environment with many opportunities to work with international clients.
