Job description for Strategic Account Executive at Công ty TNHH Lim Digital Agency
1. Strategic Account & Client Management
- Understand clients’ business objectives, manage communications and expectations, and ensure alignment throughout the partnership.
- Build trusted client relationships and identify opportunities to grow existing accounts and drive business growth.
2. Strategic Planning & Marketing Recommendations
- Translate business objectives into actionable marketing opportunities and strategic campaign directions.
- Analyze customer insights, market trends, and channel opportunities to develop data-driven marketing strategies and recommendations.
3. Proposal & Pitch Development
- Develop compelling proposals, pitch decks, and strategic campaign plans aligned with client objectives.
- Present strategic recommendations, communicate key insights, and support clients in making informed marketing decisions.
4. Cross-functional Leadership
- Develop clear briefs for SEO, Ads, Content, Creative, and other relevant teams, ensuring alignment with client objectives.
- Maintain strategic consistency across cross-functional teams, from proposal development through campaign execution.
5. Performance & Growth
- Monitor campaign performance, analyze results, and identify opportunities for continuous optimization.
- Drive account growth by identifying upselling and cross-selling opportunities aligned with client needs and business objectives.
