- Identify and implement opportunities and tactics that exponentially grow our search visibility.
- Drive wider content strategy by identifying search demand opportunities to grow the organic search visibility across the main site.
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in Organic Traffic growth.
- Optimize copy and landing pages for SEO and SEM.
- Collaborate with the content and digital team to create and execute a winning technical SEO and organic growth strategy.
- Conduct audits to gauge the SEO health of our assets from indexation, rankings, crawl rate, site speed and availability to propose potential content and code optimization.
- Monitor, track and provide periodic review and end of campaign review including written analysis of campaign performance and strategic recommendations for action and improvement.
- Compiling and presenting SEO guidelines.
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Provide competitive analysis of top ranking competitor sites and provide actionable insights.
- Understand key sources of organic search traffic and determine how SEO can best be used for audience acquisition, to deliver ROI, and increase engagement on websites.
- Work closely with UX Design, Product and Tech squads to deliver SEO Products to the market.
- 2-3 years’ experience in SEO in a digital/web environment.
- Deep knowledge of SEO best practices and stay ahead of news and trends in SEO and digital marketing.
- Good understanding of HTML, CSS, JavaScript, and other rich media technologies.
- Good working knowledge of Google Analytics, Google Search Console, Google Tag Manager, Google Keyword Planner, ahrefs, SEMRUSH, etc.
- Experience with keyword research and competitive analysis.
- Strong analytical skills and extremely detail-oriented. You must be comfortable working with data.
- Able to work independently, is a self-starter and not afraid to get your hands dirty.
- Problem solver in a multi-tasking, fast-paced business environment.
- A good team player with excellent communication and interpersonal skills.
- Look at tricky situations through a solutions-focused lens.