SR Marketing Manager

I. RESPONSIBILITY

• Oversee the quality and effectiveness of all marketing activities, including both in-house teams and outsourced agencies.
• Plan, measure, and report on marketing campaign performance to ensure all activities are data-driven and aligned with business goals.
• Maintain consistent brand direction and messaging, ensuring all content aligns with brand positioning and avoids overlap with other ecosystem projects.
• Collaborate closely with other departments (BD, Research, Design, Event...) to optimize communication impact.
• Manage the marketing budget and evaluate agencies/partners to ensure efficiency and ROI.
• Support event organization, product launches, and special communication campaigns.

II. REQUIREMENTS

• At least 3 years of experience in Marketing, preferably in Web3, Crypto, or Tech startups.
• Strong understanding of Web3 marketing (especially in working with KOLs, projects, and communities).
• Data-driven mindset, with experience tracking and analyzing marketing KPIs and ROI.
• Excellent attention to detail, quality control, and campaign management skills.
• Experience in working with and managing agencies, with the ability to push and ensure delivery on time and quality.
• Detail-oriented, logical, data-focused, with enough drive and proactiveness to lead and motivate teams effectively.

III. BENEFITS

• Competitive salary (USD) + token incentive.
• Quarterly performance bonuses tied to individual and team achievements.
• Opportunities for professional growth and career development in a fast-paced and innovative environment.
• Collaborative and dynamic team culture, where creativity and innovation are encouraged.
• Public Holidays & Team Activities: Enjoy public holidays in accordance with Vietnamese labor regulations and participate in team activities such as company retreats, outings, travel trips, charity events, and company dinners.
• Career Advancement: Opportunities for professional development and career growth.