Job description for Social Media & Digital Marketing Specialist at Sjgroup Advisors
We are seeking a Social Media & Digital Marketing Specialist based in Indonesia to drive recruitment marketing campaigns targeted at experienced Relationship Managers (RMs), bankers, and MDRT-qualified financial advisors—especially those working in Singapore. This role focuses on leveraging LinkedIn, Instagram, and Facebook to build brand presence, create engaging content, and generate quality recruitment leads.
Key Responsibilities
Recruitment Marketing
Develop and execute social media strategies to attract experienced bankers, RMs, and MDRT producers (3–8 years experience, aged 25–40).
Content Creation & Branding
Create, edit, and publish high-quality content across LinkedIn, Instagram, and Facebook.
Develop engaging posts, articles, and video content that resonate with target candidates.
Support company branding initiatives while also strengthening the personal brand of the business leader.
Digital Marketing Execution
Grow and manage social media presence to increase visibility and conversion.
Optimize campaigns to ensure strong lead conversion, with LinkedIn as the main channel.
Expand into Instagram and Facebook for community building and brand engagement.
Requirements
Based in Jakarta or Medan, Indonesia.
2–4 years of experience in digital marketing, social media management, or recruitment marketing.
Strong content creation skills (copywriting, video editing, social media storytelling).
Familiarity with LinkedIn Recruiter Lite or similar recruitment tools.
Good understanding of the financial services/insurance/wealth management industry.
Strong command of English and Bahasa Indonesia.
Independent, proactive, and able to execute without micromanagement.
Not a fresh graduate.
