Social Media & Content Executive

Content Creation and Production:

• Oversee the creation and production of high-quality short-form video content, including Reels and TikTok.

• Input creative briefs and provide clear direction to agencies and production houses.

• Monitor project timelines and budgets to ensure timely delivery and cost-effectiveness.

• Brief and oversee the performance of agencies and production houses for content creation and shooting.

• Edit videos using CapCut or other video editing software to create visually appealing and engaging content.

• Add music, text, and visual effects to enhance the video's impact.

Basic Graphic Design:

• Create eye-catching graphics and visuals using Canva or other design tools.

• Design social media posts, banners, and other marketing materials.

Social Media Management:

• Publish content on various social media platforms, including Reels, TikTok, and Instagram.

• Monitor social media channels and respond to comments and messages promptly.

• Analyze social media metrics to track performance and identify opportunities for improvement.

• Utilize data-driven insights to optimize content strategy and improve ROI.

Influencer Marketing:

• Identify and collaborate with relevant influencers (KOLs, KOCs) to promote the brand and our products.

• Develop and manage influencer marketing campaigns.

• Track and measure the performance of influencer campaigns.

Brand Guardianship:

• Ensure all content aligns with the brand's voice, tone, and visual identity.

• Monitor brand reputation and address any negative feedback or issues promptly.

• Collaborate with other departments to maintain brand consistency across all channels.

Stay Updated on Trends:

• Stay up-to-date with the latest trends and best practices in social media marketing.

• Experiment with new formats and techniques to keep our content fresh and engaging.