Job description for Social Content Marketing B2C at Công Ty Innovative Hub
1. Content Creation (50%)
- Lead the ideation, planning, and execution of social media content across key platforms including TikTok, Facebook, Instagram, Threads, and other relevant channels, aligned with overall marketing and brand strategy.
- Own the development of short-form video content, particularly for TikTok, with a strong understanding of storytelling, hooks, pacing, and platform-native formats.
- Collaborate closely with the Design team to ensure content is visually compelling, on-brand, and optimized for engagement and performance.
- Continuously monitor platform trends, algorithm updates, and content formats to proactively propose innovative and trend-driven ideas that support campaign objectives.
- Adapt content tone, messaging, and format based on audience insights and platform behavior to maximize relevance and impact.
- Ensure content quality, consistency, and alignment with brand guidelines across all touchpoints.
2. Social Media Performance (30%):
- Execute and optimize social media content with a strong focus on performance outcomes, including reach, engagement, traffic, and conversions.
- Analyze content and campaign performance using platform analytics and reporting tools to identify insights and optimization opportunities.
- Support paid social campaigns by providing performance-oriented content ideas and creative recommendations.
- Deliver regular performance updates and actionable insights to improve future content and campaigns.
3. Others: (20%)
- Partner with internal stakeholders including Digital Designers, B2C teams, and Marketing teams to ensure smooth execution of content and campaign plans.
- Contribute to integrated marketing initiatives, launches, and cross-channel campaigns.
- Take ownership of assigned projects and deliverables, ensuring timelines and quality standards are met.
- Perform other responsibilities as assigned by the Manager.
