Job description for SEO Specialist at Innovature Consulting Inc.
WHAT YOU WILL BE DOING:
1. SEO – 80% (Primary Responsibility)
- Build and execute comprehensive SEO strategies for multi-brand environments (technical, on-page, off-page, keyword strategy, link-building directions).
- Conduct advanced keyword research, competitive analysis, content direction planning (content will be written by freelancers).
- Lead technical SEO audits and improvements: site architecture, indexing, page speed, schema, UX signals.
- Collaborate with content writers, web developers to ensure SEO best practices are implemented consistently.
- Monitor performance through Google Search Console, Google Analytics, SEMrush/Ahrefs… and provide actionable insights.
- Continuously optimize based on new ranking signals and AI-driven search changes (e.g., SGE, zero-click SERPs, conversational queries).
2. Paid Advertising – 20%
- Plan, execute, and optimize LinkedIn Ads campaigns targeting B2B segments.
- Manage and scale Google Ads (Search, Display, Remarketing) with performance-oriented KPIs.
- Build campaign structures, keyword/bidding strategies, and audience segmentation.
- Track ROI and generate reports with clear optimization recommendations.
- Collaborate closely with Sales teams to align ads performance with funnel conversion goals.
3. Collaboration
- Mentor and provide training junior marketers in SEO, PPC, and analytics.
- Work cross-functionally to ensure aligned performance strategy.
WHAT WE ARE LOOKING FOR:
- Bachelor‘s degree in Marketing, Digital Marketing, Business, or a related field.
- At least 3–5 years of hands-on experience in SEO.
- Mandatory experience in B2B marketing, preferably in BPO, outsourcing, consulting, or other B2B service-based industries.
- Proven experience developing SEO strategies for international markets, with a focus on organic traffic growth and B2B lead generation.
- Hands-on experience managing Google Ads and LinkedIn Ads campaigns, proficiency in Google Search Console, Google Analytics, SEMrush and/or Ahrefs.
- Strong written English skills.
WHAT WE OFFER: We treat people fairly and with dignity, keeping a healthy perspective about life and work and fostering a positive and enjoyable work environment with appealing benefits as below:
- A competitive monthly salary
- 13th month Tet bonus & bi-annual performance bonus
- 12 Annual Leaves + 2 Sick Leaves + 1 Birthday Leave
- Annual salary review
- Attractive employee awards: Employee of Year, Semi-Annual outstanding employee
- Social insurance and healthcare insurance upon Vietnam Labor Code
- PTI insurance package, and annual health check
- An open culture that spurs creativity, innovation, and inclusivity
- Diverse activities to foster relationships, including company trips, year-end party, employees’ birthdays
- An open-space office, a cafeteria, and a range of modern equipment
- Other allowances from referrals and special occasions (weddings, seniority, and new-born baby)
WORK LOCATION: Onsite at The District Building, 159C De Tham, Cau Ong Lanh Ward, HCMC
WORKING HOURS: 9AM - 6PM (Mon - Fri)
