Job description for Senior Strategic Planner at CÔNG TY TNHH GIẢI PHÁP TRUYỀN THÔNG IICS
Job Overview
We are seeking a visionary and data-driven Marketing Planner to join our integrated marketing agency. You will be the architect of brand growth, bridging the gap between business challenges and creative solutions.
In this role, you won't just follow trends, you’ll anticipate them. We expect you to leverage your deep understanding of consumer psychology alongside cutting-edge AI tools to sharpen insights, accelerate research, and deliver high-impact integrated communication strategies that drive measurable ROI for our clients.
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Core Responsibilities
1. Strategic Craft & Brand Growth
• Integrated Strategy: Lead the development of holistic communication strategies (ATL, BTL, Digital, PR, Social) that align with the client’s business objectives.
• Consumer Insight: Design and oversee primary and secondary research. Move beyond "what" people are doing to "why" they are doing it.
• Creative Briefing: Translate complex data into inspiring, "single-minded" creative briefs that spark world-class creative work.
• Measurement Frameworks: Define KPIs and measurement methodologies to prove the effectiveness of campaigns across the entire funnel.
2. AI & Technology Integration
• AI-Powered Research: Utilize AI tools (e.g., LLMs, social listening AI, predictive analytics) to synthesize vast amounts of market data and trend reports into actionable insights.
• Efficiency Optimization: Implement AI workflows to automate routine tasks (competitive audits, deck outlining, sentiment analysis), allowing more time for "Big Picture" thinking.
• Prompt Engineering: Develop and refine internal "Prompt Libraries" to assist the strategy and creative teams in brainstorming and concept testing.
3. Leadership & Client Partnership
• Consultative Selling: Act as a trusted advisor to C-level clients, presenting strategic recommendations with clarity, conviction, and wit.
• Cross-functional Collaboration: Work closely with Creative, Media, and Account teams to ensure the strategic "red thread" is maintained from pitch to execution.
• Mentorship: Guide junior planners in sharpening their strategic thinking and adopting AI-driven methodologies.
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Required Qualifications
• Experience: 3+ years of experience in Strategic Planning within an integrated, creative, or digital agency.
• Educational Background: Bachelor’s degree in Marketing, Communications, Psychology, or a related field (Master’s degree is a plus).
• The "Integrated" Mindset: Proven track record of managing multi-channel campaigns where every touchpoint serves a specific purpose in the consumer journey.
• AI Literacy: Proficiency (or a high degree of "early adopter" curiosity) in using AI tools for productivity and insight generation (e.g., ChatGPT, Midjourney for visualization, Perplexity, or specialized marketing AI platforms).
• Data Fluency: Ability to interpret data from Google Analytics, Social Listening and CRM systems to pivot strategies in real-time.
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Preferred Skills (The "X" Factor)
• Storytelling: Exceptional presentation skills - the ability to turn a 50-slide deck into a compelling, human story.
• Business Acumen: Understanding of P&L and how marketing investments impact a client's bottom line.
• Adaptability: A "test and learn" mentality, staying agile in a fast-evolving tech landscape.
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