Job description for SENIOR PRODUCT OWNER at Yeah1 - Công Ty Cổ Phần Tập Đoàn Yeah1
1. Product Strategy & Ownership
● Own the product vision, roadmap, and execution of the App.
● Translate App promotion needs into scalable product capabilities.
● Prioritise between immediate campaign requirements and long-term platform development.
● Identify recurring use cases and turn them into reusable mechanics, app modules, and templates.
2. Build the Self-Service Campaign Builder
● Design and improve the end-to-end campaign creation journey
● Build configurable and reusable promotion capabilities that reduce custom development and manual
support.
● Ensure the platform can support different app genres, technical setups, and campaign scenarios.
3. Product Discovery & Delivery
● Work directly with the App to understand campaign objectives, workflows, pain points, and technical
constraints.
● Define user journeys, business rules, edge cases, acceptance criteria, and product requirements.
● Partner closely with engineers on campaign configuration, rule engines, APIs, SDK integration, event
tracking, and data requirements.
● Use prototypes, campaign results, user feedback, and operational insights to continuously improve the
product.
4. Adoption & Product Performance
● Drive onboarding and adoption of the App
● Identify friction that prevents users from creating and operating campaigns independently.
● Define tracking, reporting, and product metrics for campaign creation and usage.
● Improve campaign setup speed, usability, reusability, and operational efficiency.
B. CHÚNG MÌNH CẦN BẠN CÓ
● Technical background
● 5+ years of experience in Product Management or relative experiences.
● Experience with mechanics such as missions, rewards, leaderboards, gacha, accumulation, referral, or
progression systems.
● Experience building B2B platforms, SaaS, internal tools, campaign builders, loyalty, promotion, workflow
builders....
● Strong ability to turn one-off business requests into reusable product capabilities.
● Strong understanding of workflows, rules, configuration systems, and complex business logic.
● Comfortable working with APIs, SDKs, event tracking, data models, and system integrations.
● Strong analytical skills and ability to define product metrics and tracking requirements.
● Strong stakeholder management across business, product, engineering, and data teams.
● Able to operate independently in ambiguous environments and drive products from discovery through
adoption.
● SQL or equivalent data analysis capability.
● Experience using AI tools for product discovery, prototyping, analysis, and specification.
● A strong passion for idol culture and deep fandom insights are key advantages.
● Proven ability to analyze requirements, break down features, and present concepts through mockups.
