Senior Marketing Communication (Senior Marcom)

bTaskee Vietnam

Company prefers not to disclose

Marketing

Full-Time · On-site

Minimum College Degree

3 - 5 years of experience

Job Requirements

On-site

3 - 5 years of experience

Minimum College Degree

Skills

Marketing Communications

Marketing Strategy

Content Marketing

Content Strategy

Job Benefits

Health Insurance

Training/Certification

Career Path

This job post is managed by

Human Resources Business Partner

Job description for Senior Marketing Communication (Senior Marcom) at bTaskee Vietnam

Job Overview

As a Senior Marcom, you will be responsible for planning and executing integrated marketing campaigns (IMC) throughout the year to strengthen brand awareness, increase customer engagement, and drive service adoption.

Key Responsibilities

Plan and execute integrated Brand Marketing (IMC) campaigns across different stages of the customer journey, from brand awareness to user acquisition and conversion;
Develop end-to-end marketing plans for each campaign, including objectives, key messages, target audiences, channel strategies, timelines, and performance metrics;
Develop campaign concepts and creative directions to ensure consistent brand messaging across marketing and communication channels;
Collaborate closely with cross-functional teams, including Digital Marketing, Creative, Content, PR, Trade Marketing, and Product, to deliver integrated campaigns effectively and on schedule;
Monitor, analyze, and evaluate campaign performance based on marketing and brand metrics; identify insights and recommend optimization opportunities;
Leverage marketing resources such as KOLs/KOCs, PR, strategic partnerships, and offline activations to maximize campaign reach and impact;
Conduct market research, analyze industry trends, competitor activities, and customer insights to identify opportunities for brand growth;
Contribute to long-term brand development initiatives and perform other tasks assigned by the Line Manager.

Requirements

Bachelor's degree in Marketing, Communications, Business Administration, or a related field;
Minimum 3 years of experience in Brand Marketing, Integrated Marketing Communications (IMC), Marketing Campaigns, or similar roles;
Prior experience working in technology companies, digital platforms, mobile applications, e-commerce, or fast-growing startups is highly preferred;
Proven experience in planning, executing, and optimizing integrated marketing campaigns from strategy through performance evaluation;
Strong marketing mindset with the ability to understand customer behavior and develop compelling campaign messages and creative concepts aligned with business objectives;
Solid understanding of modern marketing channels, including Social Media, Digital Marketing, PR, KOL/KOC Marketing, and Offline Marketing, with the ability to execute integrated campaigns across multiple channels;
Strong analytical skills with the ability to interpret campaign data, generate insights, and recommend optimization strategies;
Excellent communication, presentation, and cross-functional collaboration skills;
Proactive, creative, results-oriented, and adaptable in a fast-paced working environment;
Have a personal laptop.

Working Time: Mon - Fri |09:00 - 18:00

Working Location: 201 Tran Nao, An Khanh Ward, HCMC

bTaskee Vietnam

Information Technology and Services

201 - 500 employees

Founded in 2016, bTaskee is a pioneering platform that applies technology to the home service industry in Vietnam. Our mission is not only to efficiently address the growing demand for household support in urban areas, but also to uplift the value of domestic work in a sustainable and human-centered way.
To date, bTaskee has served over 1 million customers, completed more than 5 million tasks, and recorded over 15 million working hours, with a 97% customer satisfaction rate. Behind these impressive numbers are over 10,000 service partners across the country — individuals who deliver not only convenience, but also dedication and quality in every service, contributing to the elevation of domestic work as a respected and meaningful profession.
Beyond Vietnam, bTaskee has expanded to Indonesia, Thailand, and Malaysia, steadily affirming its position on the journey to becoming a leading home service provider in Southeast Asia. Our service ecosystem now includes over 20 diverse offerings, ranging from cleaning, grocery shopping, and laundry to family care and in-home beauty services — all seamlessly integrated into a single mobile application.
With core values of integrity – responsibility – innovation – kindness – trust, bTaskee fosters a workplace where every individual is empowered to grow, break limits, and create meaningful change — not only for themselves, but for the communities they serve.
If you're looking for a place to grow your career and create real value, bTaskee is the ideal environment to thrive and make your mark on a meaningful journey.

Office address

Tòa Nhà HQ, Số 201 Trần Não, Phường An Khánh, TP. Thủ Đức

Glints Safety Tips

Legitimate employers won’t ask for contact Telegram or any kind of top-ups or payment. Do not provide your messaging app contacts, bank details, or credit card information.

Learn More