Job description for Senior Marketing Associate at ODM Group
The ODM Group is a leading promotional products and manufacturing agency with teams in Vietnam and China, trusted by global clients for creative product development, responsible sourcing, and end-to-end production management. Our mission is to deliver innovative solutions with a strong focus on sustainability, quality, and client service.
ROLE OVERVIEW
The Senior Marketing Associate will execute marketing strategies to strengthen brand awareness, generate leads, and drive business growth. This role involves close collaboration with design and sales teams, while taking ownership of digital marketing, SEO, content, and event initiatives. The ideal candidate is proactive, analytical, and creative, with a proven track record in digital marketing.
KEY RESPONSIBILITIES
• Develop and implement marketing strategies to support brand growth and lead generation
• Monitor and analyze digital performance (traffic, campaigns, keyword rankings) and recommend improvements
• Plan, manage, and optimize content across blogs, newsletters, and websites
• Write and edit blog articles to highlight industry expertise and attract prospects
• Manage company WordPress websites and digital assets, ensuring accuracy and brand alignment
• Conduct market research and competitor analysis, translating insights into actionable strategies
• Coordinate company participation in trade shows, product launches, and offline marketing events
• Collaborate with design and sales teams to deliver impactful promotional campaigns
• Build and maintain relationships with clients, partners, and industry stakeholders
• Stay current with digital marketing trends and integrate best practices into strategies
QUALIFICATIONS
• Bachelor's degree in Marketing, Business, Communications, or a related field
• 3–5 years of relevant marketing experience, preferably in B2B or related industries
• Solid knowledge of digital marketing, SEO, and content strategy
• Excellent English communication skills, both written and verbal
• Proven ability to develop and execute innovative marketing strategies
• Proficiency with marketing tools (Google Analytics, SEO tools, social media platforms)
• Strong organizational skills and attention to detail; ability to work independently in a fast-paced environment
OUR BENEFITS
• Competitive compensation package
• 13th-month salary & performance bonus
• Annual leave: 12 days + 3 paid sick leave days + Christmas holidays
• Annual salary review
• Annual team-building trip
