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This job post is managed by
Dang Nguyen
Last active 14 days ago
Skills
Job description for SENIOR DIGITAL MARKETING EXECUTIVE at Công Ty Tnhh Dv Thực Phẩm & Giải Khát Việt Nam
Mô tả công việc
- Lead and implement digital marketing approach, organic and paid media optimization.
- Create, initiate, develop and/or implement the short-term and long-term content and digital marketing strategies, campaigns and digital activations to increase leads, engagement and revenue for the brand.
- Work with Marketing and Operations team to ensure aesthetic to align with usability and accessibility.
- Own and maintain site analytics, metrics, and campaign reporting. In depth knowledge of SEO and Google Ads programs.
- Set sales target for each channel follow brand KPI.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spending and performance based on the insights.
- Plan, execute, and measure experiments and conversion tests.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Kinh nghiệm / Kỹ năng chi tiết
- Bachelor’s degree in Marketing or relevant field.
- A minimum of 5 years’ experience in a digital marketing or advertising position, at least 3 years at senior level.
- Fluent in English and Vietnamese is a must.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Experience with A/B and multivariate experiments.
- Solid knowledge of website analytics tools (e.g., Google Analytics).
- Experience in setting up and optimizing Google AdWords campaigns.
- CRM experience is a plus.
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