Job description for Senior Creative Marketing at Công ty TNHH Lim Digital Agency
1. Execution (70%)
- Produce content, define visual direction, and drive creative execution approaches across communication channels such as social media, websites, landing pages, ads, and campaign materials.
- Ensure content, visuals, and communication messages are consistent with brand positioning, campaign objectives, and company standards.
- Review and guide the quality of creative deliverables before execution or submission to stakeholders/clients.
- Coordinate with relevant teams to clarify requirements, handle feedback, and ensure creative deliverables are completed on schedule.
- Proficiently apply AI tools in research, ideation, workflow optimization, and image/video creation to improve the team's creative productivity.
2. Trend Research & Creative Performance Optimization (10%)
- Stay updated on market trends, user behavior, social media trends, and new content formats to apply them effectively to campaigns.
- Monitor the performance of creative outputs and propose improvements in content and visual approaches to enhance communication quality.
3. Creative Team Management (20%)
- Assign tasks and support Creative(Content) team members throughout campaign execution.
- QC the team's deliverables such as proposals, content strategy, and content plans.
- Conduct periodic evaluations of the team's performance and quality of work.
