Senior Content Executive

I. DESCRIPTION:

• Plan and execute a content strategy that drives high performance of content planning and lead generation, manage to deliver of digital content: social post, advertising material, print ads, these material support to create lead generation/data/ sales, organic platform engagement.
• Drive the creation of original concepts that result in compelling communication while maintaining a clear and consistent brand voice.
• Ensure static content has appropriate messages optimized based on customer journeys, customer intent as well as input from Performance Team.
• React to lead generation performance analytically in order to improve quality of future ad work.
• Ultimately a static content’s quality and execution is judged through cost effective lead generation.
• Study and understand industry knowledge to develop content plans to reach the target audience, insights and competitors’ activities.
• Work closely with Design & Performance team to make sure all materials will be aligned with the concept.
• Provide creative thoughts/ ideas for digital campaigns/ proposals.
• Understanding different language styles that appeal to various target markets.
• Update the creative team about social, cultural & industry trends that are relevant to creative & content development.
• Research and manage potential content trends.

II. REQUIREMENTS:

• At least 3 + years of relevant experience preferably a mix of advertising agency, creative studio or in-house expertise in Healthcare, Beauty & Cosmetics industry.
• Excellent at creating content for ads campaigns. Having knowledge of creating content in the field of Medicine and Health Care is an advantage.
• Excellent writing and editing skills in both English and Vietnamese, with a keen eye for details.
• The ability to articulate thoughts into concrete ideas using words and visuals to adapt to situations or solve issues on the spot.
• Ensure that relationships in the creative team work effectively and be responsible for solving inter-team issues for designated creative & content projects.
• Desire for creativity, innovation, and out-of-the-box thinking.
• Portfolio of published articles.

III. HR POLICIES:

• Salary: 14,000,000 gross – 16,000,000 gross
• Annual leave, insurances will be following to Vietnam Law and as company's regulations.
• Periodic health check at a leading international hospital.
• Health insurance (PVI).
• Providing Macbook as a working tool during the working process.
• Exciting annual trip, team building party, monthly birthday event and team activities.
• Dynamic working environment, young colleagues, trained periodically and updated with the latest trends in Digital Marketing.
• Participate in specialized skill training and marketing course.
• Working time: Full-time (9:00 – 18:00), Monday to Friday.
• Work at 12A Floor, Long Tower 101 - 103 Nguyen Cuu Van St., Gia Dinh Ward, Ho Chi Minh City, Viet Nam.

IV. APPLICATION INFORMATION

• Cover letter + CV.
• Link Facebook, Instagram, Linkedin and others social accounts (if any).
• Portfolio