Job description for Senior Account Executive at CÔNG TY TNHH GIẢI PHÁP TRUYỀN THÔNG IICS
Key Responsibilities
• Manage and develop client relationships at a strategic level, beyond day-to-day account servicing.
• Develop a strong understanding of each client’s business, brand, market, consumers, and communication challenges.
• Analyze briefs, ask the right questions, and identify the core business and communication challenges to be addressed.
• Contribute to the development and execution of integrated marketing communication (IMC) plans.
• Contribute to and lead social-first creative ideas across platforms such as Facebook, TikTok, Instagram, YouTube, and LinkedIn.
• Collaborate with Strategy, Creative, Content, Media, PR, and Production teams to develop integrated solutions for clients.
• Ensure every proposal and communication plan follows a clear strategic logic: Category & Business Context → Challenge → Consumer Insight → Strategy → Solution.
• Manage project scope, timelines, budgets, resources, and execution quality; ensuring all deliverables meet agency standards before being presented to clients.
• Proactively identify opportunities for upselling, cross-selling, and long-term account growth.
• Monitor account deliverables and overall commercial performance.
• Represent the agency in client discussions with a consulting mindset, demonstrating the ability to challenge, advise, and defend professional recommendations when necessary.
• Support and mentor junior Account team members and contribute to building more effective ways of working.
Required Capabilities
• Strong strategic thinking with the ability to analyze business, consumer, and communication challenges in depth.
• Ability to develop communication plans, campaign frameworks, content directions, and channel roles.
• A social-first mindset with the ability to contribute creative ideas for social media.
• A solid understanding of brand strategy, digital, PR, media, creative, and production.
• Strong project management skills, with the ability to manage multiple projects, stakeholders, and deadlines simultaneously.
• Strong commercial acumen, with an understanding of scope, budgets, margins, and account profitability.
• Excellent communication and problem-solving skills, with the ability to work with clients at Brand Manager / Marketing Manager level and above.
• Strong sense of ownership and the ability to proactively lead initiatives rather than simply follow through.
• Fluent in Vietnamese; English proficiency is a plus.
• Comfortable using AI tools to improve productivity and work efficiency.
Experience
• 3–5 years of experience in an Account role within a creative or full-service agency.
• At least 1–2 years of experience in a senior client/account management role, preferably working with clients in Real Estate, Financial Services & Banking, or FMCG.
• Proven experience in developing or leading proposals, campaign plans, communication plans, or IMC campaigns.
