Job description for Search Engine Optimization at DigiAgency
About the Role
We are looking for a Junior SEO Specialist (Full-Time) with a strong passion for search engines, research, and data-driven analysis. In this role, you won't just be learning—you will take ownership of executing on-page SEO strategies, keyword research, content optimization, and basic-to-intermediate technical site audits for DigiAgency’s clients.
This position is ideal for someone with foundational SEO knowledge who wants to build a solid professional portfolio, possesses an analytical mindset, and excels at logical problem-solving.
Key Responsibilities & Scope of Work
As a Junior SEO Specialist, you will manage and execute day-to-day and monthly SEO tasks for DigiAgency’s client portfolio, including:
- Keyword & Search Intent Research: Conducting comprehensive keyword research, analyzing search intent, and mapping keywords to new and existing landing pages.
- Competitor & Content Gap Analysis: Analyzing competitor SEO strategies and identifying relevant content gaps and growth opportunities.
- Content Optimization & Briefing: Preparing structured SEO content briefs for writers and optimizing website pages and articles (titles, meta descriptions, H1–H6 structures, internal links, and image SEO).
- On-Page & CMS Execution: Publishing and managing content optimizations directly in WordPress (using plugins like Rank Math or Yoast SEO).
- Basic to Intermediate Technical SEO: Performing routine site audits using tools like Screaming Frog to identify broken links, redirects, canonical tag issues, duplicate content, and indexability errors.
- Performance Monitoring & Analytics: Tracking organic search performance, keyword rankings, and indexing status regularly via Google Search Console (GSC) and Google Analytics (GA4).
- SEO Reporting & Insights: Updating monthly SEO client reports in Google Sheets and providing actionable, data-backed optimization recommendations.
- Collaboration & SOP Execution: Collaborating with content teams, web developers, and account managers while adhering strictly to DigiAgency's SEO SOPs and quality standards.
Required Skills & Qualifications
Core SEO Knowledge: Solid understanding of On-Page SEO, Content SEO, basic Technical SEO, and fundamental web structures.
SEO & Analytics Tools: Hands-on experience with Google Search Console (GSC) and Google Analytics (GA4).
Keyword & Research Tools: Working familiarity with at least one major SEO tool, such as Ahrefs, Semrush, Screaming Frog, or equivalent platforms.
CMS & Technical Basics: Practical knowledge of WordPress administration and a basic understanding of HTML/CSS (particularly SEO-related tags).
Analytical & Spreadsheet Skills: Proficiency in Google Sheets / Microsoft Excel for organizing keyword databases and reporting.
AI-Assisted Efficiency: Ability to leverage AI tools effectively to boost research productivity and content optimization workflows.
What We Look For (Mindset & Culture Fit)
We are looking for someone who:
- Thinks Logically & Analytically: Asks "why" behind organic traffic fluctuations rather than blindly following instructions.
- Has Strong Ownership: Takes full responsibility for deadlines, execution quality, and project deliverables.
- Pays Attention to Detail: Demonstrates high precision across all tasks—from URL structures and meta tags to report data integrity.
- Is an Independent Learner: Possesses the initiative to figure out new platform features, tool updates, or Google algorithm changes when given general guidance.
- Communicates Clearly: Can explain the technical reasoning behind SEO recommendations in a clear, logical manner.
- Is Honest & Open to Feedback: Communicates transparently when encountering roadblocks, doesn't pretend to know something they don't, and actively applies feedback to improve.
Preferred, But Not Required (Nice to Have)
- A personal blog, website, or active SEO portfolio/case study.
- Previous SEO work, internship, or freelance agency experience (6–12 months is a plus).
- Completion of a structured SEO course or bootcamp.
- Familiarity with Local SEO optimization (Google Business Profile).
Work Setup & Environment
- Work Location: Fully Remote (Indonesia candidates only)
- Working Style: Flexible location and schedule, provided full-time working hours, deadlines, meetings, and client responsibilities are fulfilled.
- Time Tracking: Trackabi (Daily clock in/out)
- Task Management & CRM: Odoo
- Team Communication: Slack
- Virtual Office: Gather
- Primary Web Platform: WordPress
