Job Requirements
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Skills
Job description for Public Relations and Partnership Manager at Fishlog
- Develop a marketing communications plan including strategy, goals, budget and tactics
- Develop media relations strategy, seeking high-level placements in print, broadcast and online media also mapping the partner who can give the benefit to the company
- Coordinate all public relations activities
- Direct social media team to engage audiences across traditional and new media
- Leverage existing media relationships and cultivate new contacts within business and industry media
- Manage media inquiries and interview requests
- Create content for press releases, byline articles and keynote presentations
- Monitor, analyze and communicate PR results on a quarterly basis
- Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
- Build relationships with thought leaders to grow industry awareness
- Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
- Sourcing new partners and executing exciting partnership
- Developing a strong understanding on clients and partners offerings and business models
- Negotiating attractive partnership deals and ensuring mutually beneficial partnership terms that are in line with business objectives and strategy
- Maintaining and deepening relationships with existing partners
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