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Public Relations & Communications Associate

Company prefers not to disclose
Marketing
Full-Time · On-site
Minimum Bachelor’s Degree
1 - 3 years of experience

Job Requirements

On-site
1 - 3 years of experience
Minimum Bachelor’s Degree

Skills

Search Engine Optimization (SEO)

Relationship Building

Public Relations

Media Relations

Job Benefits

Perform Bonus

Laptop Provided

Team-building events

Career Path

Annual Leave

This job post is managed by

LV
Lalamove VIETNAM

Job description for Public Relations & Communications Associate at Lalamove Vietnam

Content (50%)

  • Conduct thorough keyword research and competitive analysis to enhance SEO performance. Optimize website content for on-page and off-page SEO factors to improve organic search rankings.
  • Develop and implement an effective content strategy to improve search engine rankings, and support overall business goals.
  • Weekly/ Monthly produce SEO-optimized content (including blog posts, articles, landing pages, etc.) to increase organic traffic and website performance.
  • Regularly monitor and analyze content performance using tools like Google Analytics, Google Search Console, and SEO software (e.g., SEMrush, Ahrefs).

Communication (50%)

  • Develop and edit media pitches, news releases, speeches, articles, interviews and other editorial collateral to garner positive media coverage.
  • Manage and handle sensitive public issues and prevent reputational risk to the company's brand and image.
  • Nurture current media relations as well as identify new potential media relations, including managing media interactions and follow-ups.
  • Plan and execute press conferences, media briefings, and other PR events to promote the company’s initiatives and products.
  • Execute Communication plans to maximize brand awareness, such as Seeding, KOL, KOC and social community.
  • Develop and implement PR & Communications plans, riding on various channels aligned with the overall marketing strategy.
  • Manage and monitor PR & Communications plans to report performance and propose enhancements.
  • Responsible for budgeting and planning in PR & Communications strategies.
  • Handle administrative tasks, ensure campaigns’ related paperwork (e.g., contracts, invoices, approvals) is timely organized, tracked, and properly finished.
  • Others: Ad-hoc tasks/works assigned by Line Manager.
About the company
Lalamove Vietnam
Transportation/Trucking/Railroad
51 - 200 employees

Lalamove is disrupting the logistics industry by connecting customers and drivers directly through our technology. We offer customers a lightning fast and convenient way to book delivery and moving services whether they are at their home, at work or on the go. People talk about O2O, we live it! Currently, Lalamove is a leading global on-demand delivery platform with millions of delivery partners serving millions of orders everyday. With 1600+ employees spread across SEA and LATAM, our 10-year old company has reached unicorn status in 2018, is well funded by prominent VCs and has kept growing at tremendous speed since.

Our strength lies in our internal values, namely Passion in serving local communities, empowering SMEs and our driver partners, Execution and Grit because that is how we differentiate ourselves by never giving up and striving for excellence, and Humility - awareness in ourselves to learn from others and never stop improving.

At Lalamove, we strongly believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head on to find the most innovative solutions for the world’s delivery needs. Our vision is to bring communities closer and make city life easier by allowing fast and convenient circulation of goods. We realize this vision with a ‘glocal’ approach, building a robust operations team to adapt our product to local networks of businesses and delivery contractors. At the same time, we have ambition to build an international brand by establishing an even more global presence.

Office address

10 Pho Quang,

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Public Relations & Communications Associate