Job description for Public Relations & Communications Associate at Lalamove Vietnam
Content (50%)
- Conduct thorough keyword research and competitive analysis to enhance SEO performance. Optimize website content for on-page and off-page SEO factors to improve organic search rankings.
- Develop and implement an effective content strategy to improve search engine rankings, and support overall business goals.
- Weekly/ Monthly produce SEO-optimized content (including blog posts, articles, landing pages, etc.) to increase organic traffic and website performance.
- Regularly monitor and analyze content performance using tools like Google Analytics, Google Search Console, and SEO software (e.g., SEMrush, Ahrefs).
Communication (50%)
- Develop and edit media pitches, news releases, speeches, articles, interviews and other editorial collateral to garner positive media coverage.
- Manage and handle sensitive public issues and prevent reputational risk to the company's brand and image.
- Nurture current media relations as well as identify new potential media relations, including managing media interactions and follow-ups.
- Plan and execute press conferences, media briefings, and other PR events to promote the company’s initiatives and products.
- Execute Communication plans to maximize brand awareness, such as Seeding, KOL, KOC and social community.
- Develop and implement PR & Communications plans, riding on various channels aligned with the overall marketing strategy.
- Manage and monitor PR & Communications plans to report performance and propose enhancements.
- Responsible for budgeting and planning in PR & Communications strategies.
- Handle administrative tasks, ensure campaigns’ related paperwork (e.g., contracts, invoices, approvals) is timely organized, tracked, and properly finished.
- Others: Ad-hoc tasks/works assigned by Line Manager.

