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Job description for Product Marketing Manager at Mapan - PT Ruma (Rekan Usaha Mikro Anda)
- Responsible for cross-functional management of products through their entire life-cycle to achieve P&L goals.
- Plan the launch of new products and releases and manage the cross-functional implementation of the plan
- Work closely with product management to identify market opportunities, develop our go-to-market strategy, and execute cross-functional launches.
- Plan and execute ongoing initiatives to build awareness, drive adoption, and retain post-launch across all product initiatives.
- Develop measurable goals & relevant KPIs, and monitor the success of ongoing product marketing initiatives.
- Lead marketing propositions and product messaging.
- Develop product positioning and messaging that differentiates our products within the market.
- 1 - 2 years experience in brand / product marketing, consulting, or related.
- Successful track record in planning, developing and executing strategy for multiple projects while collaborating cross-functionally.
- Self-motivated with a true passion for Product Marketing
- Strong analytical skills with distinctive problem-solving, strategic capabilities
- Scrappy also structured storyteller
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