Job description for Product Marketing (Bangkok based) at CÔNG TY CỔ PHẦN THỰC PHẨM HỮU NGHỊ
Job Description – Product Marketing (IT/Game) (relocate to Bangkok)
1. Responsibilities
* Conduct market, competitor, and customer analysis to identify trends, demands, and opportunities for game products.
* Define product positioning and craft clear, compelling messaging tailored to target player segments.
* Collaborate with Product/Development teams to understand new features and build effective Go-To-Market (GTM) strategies.
* Plan and execute marketing campaigns for each game/brand across all stages: pre-launch → launch → post-launch.
* Work closely with Sales, Operations, and Customer Support to ensure effective product promotion and adoption.
* Monitor key metrics (NRU, Retention, Revenue, ROI, etc.) to evaluate campaign performance and optimize accordingly.
* Gather user and market feedback to provide insights for product improvements and marketing strategy adjustments.
2. Requirements
* Bachelor’s degree in Marketing, Business, IT, or related fields.
* 3+ years of proven experience in Product Marketing, Game Marketing, or Brand Management (gaming or tech industry preferred).
* Solid understanding of online/mobile gaming markets and user behavior.
* Strong research and analytical skills with the ability to uncover actionable insights.
* Excellent communication, copywriting, and storytelling skills (English proficiency is a strong advantage).
* Strategic thinker with the ability to execute details effectively.
* Familiarity with analytics and attribution tools (Google Analytics, Appsflyer, Firebase, BI dashboards, etc.) is a plus.
Benefit:
Employee Support: Assistance with accommodation, living expenses, and work visa procurement for all staff.
Home Visit Support: Financial assistance for employees to visit home four times a year.
Competitive Salary: A salary package that reflects your skills, experience, and contributions to the company.
Essential Equipment: Provision of necessary work equipment, including a MacBook and iPhone.
Development: Continuous development of hard and soft skills through work and professional training.
Holiday Bonus: A holiday and New Year bonus to recognize your hard work and dedication.
Inclusive Environment: A professional, dynamic, and inclusive workplace culture that fosters collaboration and innovation.
Life experience: Enjoy the new culture, living environment in Thailand.
