Quận Một

Be part of the largest content, community, and commerce platform for parents in Southeast Asia, and join our mission to help parents have healthy pregnancies and raise healthy children and families.  

Our flagship brand, theAsianparent, reaches over 35 million users monthly via web and app multiplatforms. Available in 13 languages across 11 countries, theAsianparent provides parents with relevant content; a social network where they can connect with the community; income opportunities as niche influencers, content contributors, and research panelists; and access to curated mama and baby products and services. theAsianparent app has a 4.9-star rating and over 12 million downloads to date.  

We also own and operate Mama’s Choice, a multiaward-winning mama and child brand of safe, natural, and Halal products that are dermatologist tested and FDA approved - giving mamas #OneLessWorry in their parenting journey.  

In 2022, we acquired Vietnam's largest communities for women and parents, Webtretho and Bé Yêu.  

We love our community of parents, and they love us back, too! As do our investors, including Central Retail Corp., East Ventures, Fosun Int'l, Global Grand Leisure, JD.com, LINE SEA Corp., Mirae Asset-Naver New Growth Fund, Redbadge Pacific, SCB 10X, Tigris Capital, Vertex Ventures, and WHG Holdings.  

At The Parentinc, we offer the opportunity to make a meaningful contribution to improving the quality of families’ lives through technology. We push our team to ignite their curiosity, take ownership, and lead with integrity. With us, you will hone your talent, awaken your potential, turn tech & data into real world solutions, make your mark, and most of all, impact millions of parents and kids.  

Together let's strive #towards100millionhealthypregnanciesandfamilies

Marketing and Advertising

The Parentinc

Vietnam

Nhật Ánh Phan

Set up Ad campaigns on FB and Google ads for lead generation campaigns

Set up Ad campaign on FB and Google display ads

Explore platforms for digital and performance marketing; TikTok, Youtube, etc.

Monitor and optimize ad performance to ensure KPI deliverable

Understand technical setup of FB and GG ads pixel mechanism, UTM tracking and reporting in GA to ensure cross-platform reporting is accurate

Managing internal platforms (website & application) for revenue-generating activities

Continuously learning about the various strategies, and new solutions across all channels to become a digital media/performance marketing expert

Assisting pre-sales proposal, feasibility, client objectives, and proposing adjustments to campaign flow after considering internal product capabilities. 

Assessing and approving pricing and discount benefits, promotional programs, and public ratecard. 

Weekly reporting of campaign delivery, monthly reporting of delivery for client billboard

Supporting sales in the briefing phase to develop ad demo, campaign objective, suitable and reasonable KPI

Cost reporting to Sales Operation Leads and Ad campaign cost management	

Internal marketing: Assisting, guiding, and managing company media marketing activities, both online and offline

Post-campaign reports to review performance and KPI achievement

Bachelor’s degree or equivalent working experience

Must have at least 3 years working in performance ad as a Campaign Executive or relevant role

Have knowledge and experience working with multiple acquisition channels besides performance channels such as KOLs, affiliates, Media, publishing websites 

Experienced in performance marketing and optimization

Self-motivated with a results-driven approach

Strong problem-solving, teamwork, and ability to work well under pressure

Exceptional interpersonal, and management skills and team player

Annual performance appraisal for salary reviews

Annual leave 12+ days per year, holidays leave, birthday leave

Glints Asia Pacific