META ADS SPECIALIST – ENGLISH REQUIRED

We are looking for a hands-on Meta Ads specialist to help us generate leads and business opportunities in the Vietnamese market.

Our business focuses on AI transformation, IT operations, and cybersecurity for companies.

This is not a traditional broad marketing role. We are specifically looking for someone who knows Facebook/Instagram advertising and Meta Ads Manager, enjoys testing different approaches, and can continuously improve campaigns based on the numbers.

You don't need to be an expert in Google Ads, LinkedIn Ads, SEO, CRM, or marketing strategy.

We mainly need someone who can run Meta campaigns well.

What you will do

• Set up and manage Facebook & Instagram campaigns using Meta Ads Manager

• Define and test audiences for the Vietnamese market

• Create and manage different campaign and ad variations

• Run A/B tests for audiences, creatives, headlines, copy, offers and campaign setups

• Monitor campaign performance and identify what is working and what isn't

• Optimise campaigns based on results

• Manage budgets and adjust spending between campaigns and audiences

• Test new targeting, creatives and campaign approaches

• Track leads and conversions

• Provide simple, regular feedback on campaign performance and what we should test next

You will have a lot of freedom to experiment.

We are not looking for someone who simply launches a campaign and waits for the results.

We want someone who continuously asks: "What can we test next?"

What we are looking for

Essential

• Hands-on experience with Meta Ads / Facebook Ads

• Experience setting up and managing campaigns in Meta Ads Manager

• Experience with A/B testing and campaign optimisation

• Good understanding of Facebook audiences, targeting, placements and campaign objectives

• Ability to read campaign metrics and make practical optimisation decisions

• Understanding of metrics such as CTR, CPC, CPM, CPL and conversion rate

• Good written and spoken English

• Comfortable working independently in a fully remote environment

Very important

• Experience with the Vietnamese market is highly desirable.

• You should understand how Vietnamese users respond to advertising, what types of messaging and creatives work locally, and how to test campaigns specifically for Vietnam.

Nice to have

• Previous experience with B2B lead generation

• Experience marketing technology, SaaS, IT, AI or cybersecurity

• Experience with Meta Pixel / Conversions API

• Experience with landing-page or creative testing

• Experience generating leads rather than only driving traffic or engagement

This role may be a good fit if...

• You enjoy looking at campaign data and figuring out what to change.

• You are comfortable starting with a hypothesis, running a test, looking at the results, and trying something different.

• You don't need someone to tell you exactly what to do every day.

• And you don't need to know every part of digital marketing.

• If you are really good at Meta/Facebook campaigns, that is what matters most to us.

Working arrangement

• 100% remote

• Part-time is possible

• Flexible working arrangement

• Work focused primarily on the Vietnamese market

• Hours can be discussed based on availability and experience

This can be a great opportunity for an experienced freelancer, part-time specialist, or someone who wants to work with a small international company rather than a large corporate marketing department.

How to apply

Please send:

• Your CV or a short overview of your experience
• A brief description of Meta/Facebook campaigns you have managed
• If possible, examples of campaign results or screenshots (with confidential information removed)
• Your availability: full-time or part-time
• Your expected hourly rate or monthly compensation

Most importantly: tell us about a Facebook campaign you personally managed and what you did to improve its performance.

We are much more interested in real campaign experience and results than certificates.