Job description for Media Strategy Leader/Manager at MEKONG COMMUNICATIONS
1. Duties and Responsibilities:
Strategy & planning
- Turn client business goals into digital media strategies: audiences, channel roles across the funnel, budget split and KPIs.
- Build media plans and forecasts with clear, realistic assumptions.
- Ground every recommendation in market, category and platform data.
Pitching & client growth
- Lead pitches end to end, from brief to final presentation, for marketing leads, business owners and C-level audiences.
- Act as the senior strategic contact for your clients; review results with them regularly and find opportunities to grow each account.
- Manage expectations early when results are at risk.
Working with the performance team
- Brief the team clearly on objectives, KPIs and budgets for every plan you win.
- Lead or coordinate performance team members on your accounts and steer actions when results drift off plan.
- Bring delivery learnings back into future plans and pitches.
2. Requirements:
- 5+ years in digital marketing, including 3+ years in media planning/strategy or client-facing account leadership, ideally at an agency.
- A pitch track record: you have led pitches and can walk us through your approach, including one you lost.
- Solid working knowledge of performance media (Meta, Google, TikTok, Zalo, e-commerce platforms) and metrics such as CPA, ROAS and conversion rate. Deep hands-on optimization skills are not required.
- Strong commercial sense: comfortable with budgets, forecasts and building plans in Excel or Google Sheets.
- Confident presenter in Vietnamese and professional English.
- Experience leading or coordinating cross-functional teams.
Nice to have
- People management experience in an agency team.
- Exposure to data-driven marketing such as CRM, first-party data or conversion optimisation.
- Experience across varied categories (consumer, B2B or services).
What we offer
- A lead role with real influence on how the team wins and grows its business.
- A varied client portfolio.
- Competitive salary based on experience, plus performance-linked incentives.
- Leave, insurance and benefits in line with Vietnamese law and company policy.
3. Benefits:
- Very attractive salaries that commensurate with work experience.
- Professional work environment & career advancement opportunities.
- Annual leave, insurances will be following to Vietnam Law and as company's regulations.
- Exciting annual trip, company building, team building party, monthly birthday event and team activities.
** We will contact you within 5-7 working days if your CV is suitable.
