Job description for Media Planner (at Havas Group Vietnam agency) at Ekino Vietnam
You are responsible for developing strategic digital media plans that effectively reach target audiences, drive performance, and meet client objectives. This role requires strong analytical skills, and a deep understanding of the digital media landscape including display, video, social, search, and programmatic platforms.
Responsibilities
- Develop and present digital media strategies that align with campaign goals and KPIs.
- Conduct audience research and media consumption analysis to identify the best platforms and formats.
- Work closely with media buying, creative, and client teams to ensure cohesive and effective execution.
- Build media plans across digital channels: social media, Google Display Network, YouTube, programmatic, etc.
- Track and analyze campaign performance, optimize in real-time, and provide actionable insights.
- Manage timelines, budgets, and media allocations effectively.
- Prepare post-campaign reports, including learnings and recommendations for future planning.
- Stay up to date on digital trends, platform updates, and new technologies.
Requirements
- Bachelor’s degree in Marketing, communication, or digital media preferred.
- 1–3 years of experience in media planning, preferably in a digital agency or media environment.
- Strong knowledge of analytics tools and campaign evaluation metrics.
- Familiarity with digital tools and platforms such as Meta Ads Manager, Google Ads, DV360, and Google Analytics.
- Strong analytical skills and attention to detail.
- Excellent communication and presentation skills.
- Ability to manage multiple projects and work in a fast-paced environment.
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Thank you for your time and enthusiasm in our career opportunities.
Please kindly note that shortlisted candidates will be contacted within 3 weeks of application. Alternatively, we will reach out to you when another suitable chance arises in the future.
