Job description for (Marketing Trainee) Nhân viên tập sự Marketing at Công ty TNHH KSI HCM
About the Role
We are looking for a creative, proactive, and tech-savvy Marketing Trainee to join our team.
This role offers hands-on experience across digital marketing, content creation, social media management, and business development. You will be involved in the entire content creation process, from planning and brainstorming ideas to producing short-form videos (Reels/TikToks) and designing engaging visuals using traditional design tools and modern AI platforms.
Beyond content production, you will also support community engagement, social media seeding, livestream activities, and business development initiatives to help increase brand awareness, generate leads, and drive business growth.
We are looking for someone eager to learn, comfortable experimenting with new tools, and enthusiastic about contributing creative ideas.
Key Responsibilities
1. Digital Marketing (SEM & SEO)
- Assist in planning and executing Search Engine Marketing (SEM) campaigns.
- Support Search Engine Optimization (SEO) efforts, including keyword research and content optimization.
- Assist in monitoring digital marketing performance and preparing basic reports.
- Research market trends, competitors, and consumer behavior to identify marketing opportunities.
2. Social Media & Video Content Creation
- Plan, shoot, and edit short-form videos (Reels, Shorts, TikToks) for various social media platforms.
- Stay up-to-date with social media trends, sounds, and effects to create engaging and relevant content.
- Manage content scheduling and posting to maintain a consistent social media presence (e.g., regular updates on Tuesdays and Fridays)
- Assist in developing monthly content calendars and campaign ideas.
- Monitor content performance through Meta Business Suite or Facebook Creator Dashboard and suggest improvements to increase reach and engagement.
3. Image & Graphic Creation (AI Generation is Acceptable)
- Create eye-catching visuals for social media posts, advertisements, and marketing materials.
- Utilize AI generation tools (e.g., Midjourney, DALL·E, Canva AI, Adobe Firefly) to produce creative, high-quality visuals efficiently.
- Edit and refine AI-generated content to align with brand identity and marketing objectives.
- Support the development of promotional banners, product visuals, and campaign materials.
4. Content Strategy & Copywriting
- Write engaging captions, promotional copy, and marketing content for different platforms.
- Collaborate with the team to brainstorm creative content ideas that drive engagement and brand awareness.
- Adapt content to different target audiences, brand identities, and marketing objectives.
5. Community Engagement & Social Media Seeding
- Research and identify relevant Facebook groups, online communities, and social media platforms to promote products and services
- Execute community seeding activities through relevant posts, product introductions, and authentic engagement, following community guidelines.
- Participate in discussions, respond to comments, and engage with potential customers to increase brand visibility.
- Identify potential customers and business opportunities through social media communities.
- Track seeding activities and report engagement, customer inquiries, and potential leads.
6. Livestream Marketing & Support
- Assist in planning and organizing livestream sessions on platforms such as Facebook and TikTok.
- Support livestream preparation, including content planning, scripts, promotional materials, and product arrangements.
- Assist with basic livestream setup, including lighting, camera angles, audio, and visual presentation.
- Support livestream hosts by monitoring comments, answering customer inquiries, and highlighting products or promotions.
- Coordinate promotional posts before and after livestream sessions to maximize audience reach.
- Assist in tracking livestream performance, viewer engagement, and customer inquiries.
7. Business Development & Lead Generation
- Conduct market research to identify potential customers, business partners, retailers, wholesalers, and collaboration opportunities.
- Assist in developing prospect lists and maintaining customer or partner databases.
- Support outreach activities through email, social media, and other communication channels to introduce company products and services.
- Assist in preparing business proposals, product presentations, and marketing materials for potential partners.
- Coordinate with the team to follow up on inquiries, leads, and potential business opportunities.
- Support promotional activities and marketing initiatives that contribute to customer acquisition and business growth.
Requirements & Qualifications
Education & Experience
- Final-year university students or fresh graduates in Marketing, Business Administration, Communications, or related fields are encouraged to apply.
- Having completed your final-year coursework and thesis is a plus.
- Previous experience in content creation, social media management, digital marketing, or business development is preferred, even if only for a few months.
Technical & Creative Skills
- Video Production: Ability to create and edit short-form videos (Reels/TikToks). Familiarity with CapCut, Premiere Pro, or DaVinci Resolve is an advantage.
- Graphic Design: Basic proficiency in creating social media graphics and marketing visuals.
- AI Tools: Familiarity with AI image generation tools, such as Midjourney, DALL·E, Canva AI, or Adobe Firefly, is highly encouraged.
- Digital Marketing: Basic understanding of social media marketing, SEO, SEM, and online promotional activities is a plus.
- Livestream: Experience with Facebook Live, TikTok Live, or livestream production is an advantage.
- Copywriting: Ability to write engaging captions and communicate ideas clearly.
Communication & Business Skills
- Good communication and interpersonal skills, with a willingness to engage with customers and potential business partners.
- Interest in business development, customer engagement, and lead generation.
- Strong English proficiency. IELTS or TOEIC certificates are a strong plus.
- Ability to research information, organize data, and follow up on assigned tasks.
Personal Attributes
- Creative, proactive, detail-oriented, and willing to learn.
- Comfortable working with new technologies and experimenting with AI tools.
- Able to work independently and collaborate with a team.
- Good time management and ability to handle multiple projects.
- Willingness to participate in occasional content shoots and livestream sessions.
Portfolio Requirement
Applicants must submit a portfolio showcasing previous creative work, including video samples and graphic designs. Personal projects, university assignments, internship work, and AI-assisted creative projects are welcome.
