Marketing Specialist (bBeauty)

bTaskee Vietnam

Company prefers not to disclose

Marketing

Full-Time · On-site

Minimum Bachelor’s Degree

1 - 3 years of experience

This job was closed

Job Requirements

On-site

1 - 3 years of experience

Minimum Bachelor’s Degree

Skills

Imc Plan

Marketing Communications

Public Relations

Job Benefits

Health Insurance

Career Path

Training/Certification

This job post is managed by

Human Resources Business Partner

Job description for Marketing Specialist (bBeauty) at bTaskee Vietnam

Responsibilities and Duties:

Develop and execute integrated marketing campaigns to enhance brand awareness, customer engagement, and product adoption for the bBeauty app;
Plan and implement multi-channel marketing campaigns across social media, digital platforms, PR, influencer marketing, and offline activations;
Develop campaign concepts, key messages, and content strategies that effectively communicate the brand and product value to target audiences;
Create marketing content and coordinate the development of communication materials across multiple platforms to support marketing campaigns;
Collaborate closely with Product, Design, Performance Marketing, Sales, and Operations teams to execute marketing campaigns, support new feature launches, and enhance the user experience;
Coordinate with KOLs, influencers, agencies, and media partners to maximize campaign reach and engagement;
Monitor campaign performance, analyze user insights and marketing metrics, and recommend optimization strategies;
Stay updated on beauty industry trends, consumer behavior, mobile app trends, and competitor activities to identify new marketing opportunities;
Perform other tasks assigned by the Line Manager.

Qualifications and Skills:

Bachelor's degree in Marketing, Communications, Business Administration, or a related field;
Minimum 2-3 years of experience in Marketing, Brand Marketing, Product Marketing, IMC, or Marketing Campaigns;
Experience working in technology companies, digital platforms, mobile applications, beauty-tech, e-commerce, or fast-growing startups is highly preferred;
Hands-on experience in planning and executing integrated marketing campaigns across multiple channels;
Good understanding of digital marketing, product marketing, customer journey, and mobile app marketing;
Strong creative thinking with excellent content development, storytelling, and communication skills;
Experience collaborating with Product and cross-functional teams to support product launches or feature adoption is an advantage;
Strong analytical mindset with the ability to interpret marketing performance and user insights;
Proactive, adaptable, and comfortable working in a fast-paced environment;
Have a personal laptop.

At bTaskee, we don’t just work – we thrive with top-notch benefits!

Competitive Salary – Rewarded based on your experience and skills;
KPI-Based Salary – Earn what you deserve through your contributions;
13th-Month Bonus – Rewarded based on both your performance and the company’s success;
Annual Performance Review – Unlock growth opportunities every year;
BYOD Support – Get an allowance while enjoying the flexibility of using your own laptop;
Comprehensive Healthcare – Regular check-ups & a premium health package;
Premium Healthcare - Exclusive top-tier health insurance for your well-being;
SHUI Compliance – Contributions aligned with legal regulations;
Generous Leave Policy – Enjoy 12–16 annual leave days per year;
Celebration Perks – Special benefits for birthdays, weddings, childbirth, and more;
Engaging Workplace – Activities & exciting team-building events;
Advance Home Care Benefit – Get a monthly bTaskee package, freeing up your time for learning, relaxation, and self-care.

Working Time: 09:00 - 18:00 | Monday - Friday

Working Location: 201 Tran Nao, An Khanh Ward, HCMC

bTaskee Vietnam

201 - 500 employees

Founded in 2016, bTaskee is a pioneering platform that applies technology to the home service industry in Vietnam. Our mission is not only to efficiently address the growing demand for household support in urban areas, but also to uplift the value of domestic work in a sustainable and human-centered way.
To date, bTaskee has served over 1 million customers, completed more than 5 million tasks, and recorded over 15 million working hours, with a 97% customer satisfaction rate. Behind these impressive numbers are over 10,000 service partners across the country — individuals who deliver not only convenience, but also dedication and quality in every service, contributing to the elevation of domestic work as a respected and meaningful profession.
Beyond Vietnam, bTaskee has expanded to Indonesia, Thailand, and Malaysia, steadily affirming its position on the journey to becoming a leading home service provider in Southeast Asia. Our service ecosystem now includes over 20 diverse offerings, ranging from cleaning, grocery shopping, and laundry to family care and in-home beauty services — all seamlessly integrated into a single mobile application.
With core values of integrity – responsibility – innovation – kindness – trust, bTaskee fosters a workplace where every individual is empowered to grow, break limits, and create meaningful change — not only for themselves, but for the communities they serve.
If you're looking for a place to grow your career and create real value, bTaskee is the ideal environment to thrive and make your mark on a meaningful journey.

Office address

Tòa Nhà HQ, Số 201 Trần Não, Phường An Khánh, TP. Thủ Đức

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