Job description for Marketing Manager at Công ty TNHH Truyền Thông Xu Hướng Sài Gòn - Saigon Trend Media
I. About the Role
- We are looking for an experienced Marketing Manager with a strong background in the crypto exchange industry (CEX/DEX) to lead our marketing strategy and execution across SEA and Korea.
- The ideal candidate has a proven track record of driving user acquisition, brand awareness, conversion, and trading activity through data-driven marketing campaigns, while effectively managing internal teams, agencies, and external partners.
II. Responsibility
- Develop and execute marketing strategies to drive user growth, brand awareness, trading conversion, and retention.
- Plan and manage integrated campaigns across KOLs, affiliates, communities, social media, partnerships, and events.
- Strengthen brand positioning and develop localized marketing initiatives for SEA and Korea.
- Track and optimize marketing performance, including user acquisition, conversion rates, CAC, ROI, and trading-related KPIs.
- Manage marketing budgets, in-house teams, agencies, and external partners to ensure quality, efficiency, and measurable results.
- Collaborate with BD, Product, Design, and Operations on growth initiatives, product launches, and market expansion.
- Identify new marketing opportunities and continuously optimize campaigns based on data and market insights.
III. Requirements
- 3+ years of Marketing experience, including hands-on experience working at a crypto exchange (CEX/DEX).
- Proven experience executing campaigns that deliver measurable user growth, brand awareness, conversion, and trading activity.
- Strong understanding of the crypto trading ecosystem, futures/derivatives, and user acquisition funnel.
- Hands-on experience with KOL/influencer marketing, affiliates, communities, partnerships, and digital growth campaigns.
- Strong analytical skills with experience tracking marketing KPIs, conversion rates, CAC, and ROI.
- Experience managing marketing teams, agencies, KOLs, and external partners.
- Excellent communication, leadership, and stakeholder management skills.
- Fluent English (written and spoken) is required.
- Experience in SEA and/or Korea markets is a strong advantage.
- Proactive, detail-oriented, results-driven, and capable of leading both strategy and execution.
IV. Benefits
- Competitive salary (USD).
- Quarterly performance bonuses tied to individual and team achievements.
- Opportunities for professional growth and career development in a fast-paced and innovative environment.
- Collaborative and dynamic team culture, where creativity and innovation are encouraged.
- Career Advancement: Opportunities for professional development and career growth.
