Marketing Manager

People Management:

• Build a high performance marketing team, motivate and inspire team members to be consistently creative, proactive, and productive. Help team members build strong marketing competency: provide regular training or feedback for learning & development purpose to team members
• Manage cross-functional stakeholders such as content, sales, product, BOD… to ensure smooth collaboration and effective communication across all functions

Content distribution & user acquisition that focus on growth and retention:

• Strategize: build creative and data-driven content distribution strategies to maximize its reach and engagement to target audiences across all channels (SEO, Direct, Social, Apps, Events…)
• Planning: Turn the strategies into actionable plans with clear goals, definition of success
• Execution: Optimize the execution of marketing plans with speed and efficiency.
• Adjust: adjust the execution process according to learnings from data, customers, audiences, or internal stakeholders….
• Analysis: analyze metrics that closely reflect content performance on multiple channels to recommend the content team on how to improve content format and serve the audience better, or serve bigger audiences
• Partnership development: Build strategic partnerships and collaborations for content distribution and user acquisition

Other tasks:

• Collab with other teams to build marketing plans for our campaign or events (Cast Camp 2021, F&B Award, launching new series,...)
• Plan and manage marketing budgets

Requirements:

• Minimum 2-3 years of experience in digital marketing and social media management
• Minimum 2-3 years of experience building brands, running integrated marketing campaigns and consistently exceeding or delivering against KPIs
• Bachelor’s Degree or equivalent work experience
• Your superpowers: content marketing, user psychology, story-telling, copy-writing, marketing analytics, community engagement
• You exhibit the ability to jump from the creative side of marketing to the analytical side, able to demonstrate why their ideas are analytically sound.
• You have excellent writing and copy-writing skills
• You are highly organized, detail-oriented, goal-oriented and have superior time management skills
• You are a teammate who is at once a strategic thinker/ leader, and fearless executor
• You think out of the box, and are an excellent communicator who can work comfortably across teams
• You have a growth mindset, curious to learn and to mentor other team members
• Proficiency in both Vietnamese and English. At this time we are not able to consider international candidates or sponsor work visas.

Benefits:

• Competitive base salary + 13th-month bonus
• Dozen of delicious healthy lunch options provided from Monday to Friday, and many other cool perks all year round
• Dynamic, fun international work environment
• Opportunity to build a fast-growing, mission-driven company that is making a positive impact in tens of millions of Vietnamese, as well as regionally and globally
• Access to meet and collaborate with experts and brands; just take a look at the content on Vietcetera to see for yourself