Job description for Marketing Manager at CÔNG TY TNHH THƯƠNG MẠI DỊCH VỤ TRENDY BEAUTY COSMETICS
Role Purpose
Lead the Marketing team and keep the brand consistent across every touchpoint. Grow revenue from KOC/affiliate, livestream, content and owned channels. Provide the strategy, messaging and assets our outsourced partners need to hit their KPIs.
Key Responsibilities
A. Performance (70%)
KOC, affiliate and livestream (20%): build and run the KOC pool, commission tiers, seeding scripts and livestream sales scripts. Cut sources that miss standards.
Content and assets (15%): plan organic content. Coordinate the Art team to produce assets for our channels and for outsourced partners.
Owned channels and CRM (15%): move customers from marketplaces to Facebook, Zalo OA and the website. Build repurchase and loyalty flows.
Outsourced partner coordination (10%): provide inputs, approve brand compliance and join regular performance reviews.
Marketplace listing, SEO and reporting (10%): optimize listings. Send a weekly report to the COO on the channels in scope.
B. Branding (30%)
Strategy and master idea (10%): protect the brand positioning. Build a quarterly master idea that guides all activities.
Campaigns and IMC (10%): plan the annual and quarterly marketing calendar. Lock each campaign at least 30 days ahead.
Creative direction (5%): set creative direction with the Art Director. Approve content against the brand guideline.
Brand health (5%): track share of voice, sentiment and reviews. Guide PR and KOL partnerships.
C. Team Management
Assign work, set KPIs and review performance. Build the processes for briefs, content approval and asset handover.
Propose team structure or outsourcing when needed.
Requirements
5 to 7 years of marketing experience, including at least 2 years managing a team.
Background in beauty, cosmetics or FMCG/D2C.
Hands-on experience running KOC/affiliate and livestream on TikTok Shop or Shopee, with measurable revenue results.
Working knowledge of paid media (TikTok, GMV Max, Meta, Shopee, Google Ads), enough to read reports and challenge partners.
Experience managing agencies or outsourced partners.
Basic P&L literacy: platform fees, ROAS, MER, CAC.
A strong aesthetic sense and understanding of women aged 22 to 45 with a minimalist style.
Preferred: color make-up brand experience; built a KOC pool from scratch; CRM or Zalo OA experience.
Benefits
Negotiable salary: base pay plus KPI bonus.
Report directly to management and work alongside founders who are professional makeup artists.
Social, health and unemployment insurance as required by law. Leave and working hours per company policy: [...]
Hiring Process
CV screening.
Interview with the COO.
Case study: a quarter marketing plan (take-home, 3 to 5 days).
Presentation to the COO and CEO, followed by an offer.
